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Every day SEOs face a very high-level challenge – how to keep up with all of Google’s weekly changes. Many market experts and data providers do their best to accumulate big data that could possibly help filter the most important patterns out and thus put together a list of “working for every occasion” rules. Trust me, we are one of those companies. Though common rules do exist, when it comes to “page-by-page” optimization, every case is very specific, and SEOs should know how to find a loophole to keep ahead. A good tool can really come in handy for this purpose.
Many of you share your pain points, thoughts, and suggestions regarding our Position Tracking tool, and not only do we listen, but we also implement changes based on your feedback. We want to thank you for the time you take to help us improve our tools. I am honored to present to you 10 awesome features that will come in handy when trying to win the fight for Google’s top 10 positions for every specific page you want to make visible and for each city you want to attract new customers. Let’s dive in.
Feature №1: Filter by SERP Feature
I will start with my favorite, which is our new Filter by SERP Feature. You might have doubts whether trying to win Featured Snippets, for example, is a good strategy or not because of the controversial information on the web. Tim Soulo‘s recent study says that chasing the SERPs with Featured Snippets is not a good idea since the number of clicks you can get from them is less than the number of clicks you can get from the first position on Google in the SERPs with no Featured Snippet.
It could be the case for those big brands who have already carved out many first positions for many queries. In the meantime, we can find many success stories, like Glenn Gabe’s, which proves the fact that they actually help you gain new website visitors. SERP Features results change so frequently that it can be difficult to accurately check if they reduce the click-through-rate to the domain or not. Moreover, the quality of the answers provided in the snippet highly influences the user’s decision whether or not to jump to the website to “read more.”
Needless to say, there are plenty of special Google results that can help you to attract users’ attention to your snippet on the SERP. I would even call them “must-haves” for the mobile SEO strategy, where at times the size of the screen means SERP Features are the only chance to stay visible. Bastian Grimm is also 'feeling thoughtful' about this:
With a smart approach, you can choose SERP Features that will help you gain traffic, and avoid those that do not link to your domain but occupy the real estate of the SERP. In the Position Tracking tool we detect SERPs with or without the following SERP features, as well as a combination of them:
- Featured Snippet
- Local Pack
- Site Links
- Video or Featured Video
- Top Stories
- People Also Ask
- Instant Answer
- Knowledge Panel.
In addition, you can see the queries with paid results. It is not actually a SERP Feature, but information about the presence of paid ads on SERP help you estimate how visible your domain could be in organic results, or you can choose to invest in PPC for some particular keywords.
So, how you can play around with these filters? Here are some scenarios you might want to try out:
1. Check which keywords in your campaign trigger a target SERP Feature to see where you should focus your efforts.
Choose: target feature → option “on SERP” → option “Any domain across the web” in the drop-down menu.
2. Check to see which of your target SERP Features are already occupied by your rivals. There will be times that you will see some giant is in a SERP Feature and you won’t have a chance to move it. Don’t give up – find those queries where you can have a chance to win.
Choose: target feature → option “on SERP” → your domain in the drop-down menu → option “doesn't rank”.
3. Check where you managed to earn a SERP Feature. It is a good way to show your client or boss that your strategy is working.
Choose: target feature → option “on SERP” → your domain in the drop-down menu → option “ranks”.
Feature №2. Devices and Locations Report
That is the feature that so many users wanted, so we added it. Businesses keep going global, while users keep going mobile. This makes an SEO's work a lot tougher because it is not just a simple position changing for the group of keywords anymore. Those positions change in a very chaotic way in various Geo locations, they vary via device, and in some cases positions depend on the language that people use when searching for things.
What would make it easier is the opportunity to have all your rankings in one place? Once you have added the pool of keywords you want to target to Position Tracking, and you want to track them for up to 10 targetings (by targeting we mean the combination of location, device, and language), we will offer you the choice to copy them in 1 click, as well as a list of your local competitors.
Feature №3. Projects Merge
A small add-on to the previous feature, but very useful for those of our users, who already set up many projects with Position Tracking and now want to take advantage of the new option. In one click you can merge all the previous projects in a new multitargeting project. Which means you won’t have two projects for desktop and mobile and five projects for five cities. You will get one with all the rankings accumulated in one table with the opportunity to play around with filters.
Feature №4. Interface Language Selection
Picture yourself as an SEO specialist who works on improving a website’s visibility on desktop and mobile in the following countries: USA, Switzerland, Canada, Belgium, UAE, or Thailand.
In this instance, there are many challenges. Your customers speak and search for information in different languages. To help people get relevant and easy-to-understand results, Google detects both geolocation and a browser’s language. So, to track the most accurate results, make sure you specify the language in the setup stage.
Feature №5. Competitors Discovery Report
They say you need to know your enemy; this applies to SEO as well. Many of your on-page optimization or content creation decisions strongly depend on your rivals in the SERPs. Stop looking for your local competitors manually or any other way. Take a look at our Competitors Discovery report, instead. We keep track of all of them for you. If you find some kind of Wikipedia-like giant, just blacklist them in one click. Find as many rivals as you can and add them to your Competitors list. Thus, you will see who is winning in the Top 3, Top 10, Top 20, and Top 100 positions in our Ranking Distribution report.
Another suggestion, come back to this report often and see which company has unexpectedly improved its performance. Talented start-ups and old market players surprise us all the time.
Feature №6. Unlimited Competitors Tracking (all of them, in fact)
If you work in a highly competitive niche, and nowadays most people are, you have more than 20 companies trying to occupy your target SERP space. In fact, if you don't like massive spreadsheets, twenty rivals is the exact number that allows you to see them all at once in a table and not get lost in data. But if it’s not enough for your analysis, you can always delete some or all of them and add new ones. Since we track all 100 position all the time, you will be able to see the historical information for new competitors as well.
Feature №7. Tags
Let’s imagine we work on the optimization of an online store that, for example, sells sports equipment, clothing, and offers a big assortment of goods. In this case, we have thousands of keywords for various product categories, various locations, seasonal occasions, genders, ages, and colors. I am sure you realize that this list can go on and on. You have two options here: give up or use tags. Let’s stick with the second one. Assign the right category to the group of keywords, and you can easily sort them afterward.
Also, circling back to the Competitors Discovery report, you can click on one tag and see different rivals for different niches. You would have to compete with different companies when aiming to get to position 1 for the keyword “cheap bikes” and for the keyword “summer swimming suits sale.” Using these examples, you will get a much clearer picture.
Feature №8. Customized Alerts
A very passionate SEO specialist might want to check all the queries daily and chase every opportunity for improvement. But with the increasing madness on SERP, there are fewer professionals that can handle this much work. Especially in the case mentioned above, when you have over 1000 keywords in one campaign. Save your precious time and set up custom alerts to receive email notifications only when you have the type of changes that are important for you. For example, major gains or drops in your SERP position might need your attention.
Feature №9. Stunning PDF Reports
No matter how hard we try, most of the time we face the challenge of proving that our efforts bring valuable results. Numbers do talk, but when you show them to your boss or client – the ‘picture’ also matters. With our PDF builder, you can make a visually appealing report in a few minutes. This add-on eliminates the need to create reports manually, automatically updates your results, and sends it out to everyone you choose. Moreover, you would just need to set it up once, and then you will receive customized updates for as long as necessary to achieve your goals.
Feature №10. Sneak Peek
I love saying that SEMrush developers never sleep. They really don’t! We never stop improving our toolkit, and I would love to share with you the list of upcoming features:
Featured Snippet report. Here, we will automatically show you all pairs of your keywords and pages that are one step closer to winning Featured Snippets. On top of that, we will show you all that you have won and lost with Featured Snippets, SERPs that were achieved or lost a SERP feature, and where Featured Snippets change the domain, it links to in a separate tab.
Search by business name in Local Packs, as always both on desktop and mobile! It is good to know about all Local Packs that link to your and your rivals’ domain. But what about those that just feature your brand name? No worries, we will soon add an option to track them as well.
… And many more updates will be coming!
Keep up with our product news in the News Section, here on our blog in the Discover SEMrush category or on our official Twitter account.
And don’t forget to share with us all your thoughts and suggestions at [email protected] Let’s make our Position Tracking Tool even more awesome together.
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