Here’s why you should crowdsource your programmatic creatives
It’s not often that marketers get to kick back and relax while customers do their job for them, but when…
The ultimate guide to using Bing Webmaster Tools – Part 5
In the first four parts of this series, I reviewed the free tools Bing makes available to all webmasters once…
Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test
Twitter confirmed this week it recently ran a test suggesting accounts to unfollow. The test lasted for only a few…
Air Canada admits app data breach included customers’ passport details
All 1.7 million users of Air Canada’s mobile app have had their passwords reset by the company following a security…
Facebook opens up video ad opportunities to more creators as it takes Watch global
Facebook is taking its video hub Watch global, but even bigger news for its video creators: it is now launching…
Take our Amazon advertising survey — Enter to win a ticket to SMX
Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last…
Critical RCE Vulnerability in Facebook Server Patched, Researcher Nabs $5,000 Bounty
A critical remote code execution vulnerability in a Facebook server was recently patched after security researcher Daniel ‘Blaklis’ Le Gall…
Windows Zero-Day Vulnerability Comes With PoC on GitHub
A new zero-day vulnerability was recently made public following a Tweet from @SandboxEscaper, who claimed to be frustrated with Microsoft…
Many UK SMBs still lax in data protection, new study unveils
Strict new regulations set in place by the European Union this year are being treated rather superficially by some small…
2.3 Million T-Mobile Customers Exposed Following Data Breach
The personal data of 2.3 million T-Mobile customers may have been exposed and could be up for sale following a…
Remote Access Phone Scams Bilk Australians of AU$4.4 Million Stolen So Far in 2018
The Australian Competition and Consumer Commission (ACCC) reported that 8,000 scam attempts that have taken place by mid-2018 have resulted…
Critical Apache Struts flaw just waiting to be exploited; PoC reported in the wild
Organizations relying on the Apache Struts framework should patch their servers ASAP, or at the very least ensure the namespace…
12 pieces of conversion optimization advice you should ignore
A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some…
Facebook, Twitter & Google take down malicious content originating from Iran
Facebook, Twitter, and Google’s security teams are staying busy. All three companies reported this week that they had removed malicious…
The worlds of brand and trade marketing need to unite
There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online…
Flying close to the sun: SEO tactics that may get you burned
What kind of risk are you willing to take for better rankings and more organic traffic? For many years now,…
[24]7 launches ‘emotional intelligence’ for its virtual agent
What’s the next step for virtual agents? Customer engagement platform [24]7 thinks it’s recognizing when the customer is angry, so…
Facebook pulls its VPN from the iOS App Store after data-harvesting accusations
Facebook has withdrawn its Onavo Protect VPN app from the iOS App Store after Apple determined that it was breaking…
Facebook clarifies Custom Audience list management terms for agency-advertiser relationships
Alexey Boldin / Shutterstock.com Since releasing new rules around Custom Audiences in June, Facebook is clarifying terms around a specific…
Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups
Facebook is continuing the push to make its platform safer for users, this time removing more than 5,000 ad targeting…
Europe to punish sites for not removing ‘illegal content’ within one hour
In March of this year, the European Commission (EC) created guidelines and recommendations for the removal of “illegal content” (primarily…
Chinese company exposes data of 50.5 million users, mostly children
The Chinese global mobile app and mobile platform development firm, Sungy Mobile, aka GOMO, may have leaked the data of…
NIST Small Business Cybersecurity Act passed into law
US president Donald Trump signed the NIST Small Business Cybersecurity Act last week, a law that will help small businesses…
Expanded phrase match negatives: A script for misspellings
As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. Every month or…
The Google expanded text ad CTR lift that never was
Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide…
The ultimate guide to using Bing Webmaster Tools – Part 3
Today, I’m covering two sections of Bing Webmaster Tools, and both are very useful to anyone who wants to rank…
Apple hacked by 16-year-old who “dreamed” of working for firm
An Australian teenager has admitted hacking into Apple’s internal network and stealing 90 GB worth of files. The 16-year-old, who…
Google clarifies it does capture location data after Location History is turned off
Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is…
Florida man arrested as cops bring down SIM swap scam ring
A cyber fraud ring operating across multiple states was detected by US law enforcement in February 2018, after the mother…
Middle Eastern energy sector at risk, top target of Iranian hackers
Iranian hackers might be the next criminal group to be worried about, after the country has joined the ranks of…
Don’t miss proven & actionable tactics from Google and Bing
Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming.…
Analysts say Amazon’s advertising business will surpass AWS by 2021
For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant…
0-day flaw in macOS High Sierra lets hackers dump all passwords from keychain
Apple prides itself on the airtight security offered by its family of products, including the Mac operating system, macOS. But…
‘Martech’ is more than software. It’s a tribe. Join us in Boston.
“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables…
DeepLocker: new breed of malware that uses AI to fly under the radar
IBM researchers are seeking to raise awareness that AI-powered threats are coming our way soon. To that end, they’ve created…
Tibetan activists, diaspora hit by resurfacing malware in cyberespionage operation
The Tibetan diaspora has once again fallen victim to a sophisticated malware campaign similar to one detected in 2016, reports…
The science of storytelling
“Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry…
Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
After all the teeth-gnashing, what if the vast majority of visitors give their consent for use of their personal data…
CDPs: Why now?
For much of this century, marketing software vendors have promised “a single view of the customer” or “a single source…
Hackers phish Butlin’s holiday camp chain, access customers’ personal data
Fabled British holiday camp chain Butlin’s has admitted that it has suffered a data breach that may have exposed details…
UK government worried Huawei software could facilitate cyberespionage
Huawei Technologies, the Chinese ICT infrastructure and smart device manufacturer, is now on UK’s security blacklist following technical “shortcomings” in…
Professional Golfers’ Association hit by ransomware days before championship
Mere days before the Professional Golfers’ Association Championship at the Bellerive Country Club this week, hackers took control of the…
How to take advantage of Facebook’s Advanced Matching Pixel
Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using…
Researchers aim to befuddle cybercriminals with defensive WWII fighter pilot trick
Most ethical hackers prefer to lend their services to eliminate potentially harmful bugs. But one team of white hats wants…
How to maximize value from push notifications
In my last post, I talked about how to use email to get even more out of your most valuable…
No cryptocurrency exchange can fully guarantee security, researchers say
2017 saw many risk-takers rack up small fortunes by riding the Bitcoin wave, but some ended up in tears —…
Snapchat’s source code leaked out, and was published on GitHub
Snap, the parent company of SnapChat, has revealed that an update earlier this year to the social media app accidentally…
At $17 million, Atlanta network recovery six times more expensive than estimated
The SamSam ransomware attack on the city of Atlanta in March is probably one of the most expensive security incidents,…
US Treasury releases guidelines to improve financial regulation, foster tech innovation
On July 31, the US Department of the Treasury called for increased consumer data protection and notification guidelines for national…
MarketingDay: Early bird rate for SMX East ends soon, TV Time launches analytics platform & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the…
WannaCry still alive and kicking – TSMC confirms ‘virus’ that halted operations was the infamous ransomware
After inflicting billions of dollars in damages since its outbreak more than a year ago, the ill-famed WannaCry ransomware continues…
Facebook adds Stories, action buttons & more to redesigned mobile Pages
Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business…
Update your InkJet printer now! HP reports critical vulnerabilities in several product lines
Hardware vendor Hewlett Packard is sounding the alarm over two vulnerabilities in some of its popular printers, urging customers to…
Malware outbreak forces Apple chip supplier to shut down operations; new iPhones could be delayed
Taiwan Semiconductor Manufacturing Company (TSMC) was forced to suspend operations last week because of a malware outbreak at its factories.…
The business stats you must have on instant recall
After re-entering the job market recently, updating my resume was one of the first things I did. I am a…
Apple’s HomePod makes modest gains against Echo, Google Home [Report]
Using consumer survey data, Consumer Intelligence Research Partners (CIRP) reported this week that Apple’s HomePod smart speaker made market share…
Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized material a tantalizing capability.…
Clever cryptojacking campaign targets MicroTik routers. If you own one, patch now!
Hackers are conducting several malware campaigns involving cryptojacking tools and vulnerable MikroTik routers. Their clever technique eliminates the need to…
Hacker demands nothing after infecting Hong Kong Department of Health with ransomware
An incident that can only be described as strange occurred in Hong Kong last month when an unknown attacker used…
Twitter loses ability to let users auto-post tweets & retweets to Facebook
Quka / Shutterstock.com Yesterday, Facebook announced it had deprecated its Publish actions permissions from its API, a feature that made…
Reddit hacked – but don’t give up on 2FA just yet
As you’ve probably heard in the news, Reddit has been hacked. The immensely popular website says that it discovered a…
US Department of Justice creates software blacklist to prevent foreign attacks
The US Department of Justice wants to educate its contractors and military software buyers about malicious software that could infiltrate…
Facebook launches playable ads, tests retention optimization for app advertising
Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers…
Multi-vector ransomware attack shuts down Alaskan suburbs
BitPaymer ransomware, a component of Crypto Locker ransomware, infected the Borough of Matanuska-Susitna (Mat-Su) and City of Valdez in Alaska,…
