It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In this article, part of our MarTech Landscape Series, we look at the characteristics of these two types of massive data storage. Data warehouses Digital marketers are increasingly working with big data, the huge amounts of raw information pouring from social media, contact centers, online behavioral tracking and other sources. And two of the most common kinds of storage for large amounts of data are “data warehouses” and “data lakes.” While marketers obviously involve IT in storage decisions, it’s helpful to understand the capabilities and costs of your systems by understanding the data storage employed. A data warehouse provides storage for data that is typically structured for databases as it enters, and the data often comes from operational systems — transactions, customer records, human resources, customer relationship management systems, enterp..
Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents and advertiser concerns growing. A new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the risk to brands that appear next to “unsafe” content. In short, the study found being associated with unsafe content had a significant, negative impact on brand perceptions, consumer trust and intent to buy. Not just a survey. The study’s methodology makes makes its findings more credible than if were simply the product an abstract survey of consumer sentiment. There was an initial screening survey, then participants were exposed to ads beside negative or unsafe content. Then there was a follow-up survey to measure brand sentiment: The full process is described as follows: “We displayed 4 different types of content alongside the ads ranging from..
Apple has released its first major update to iOS 12 – iOS 12.1 – bringing a host of new features to iPhones and iPads including dual SIM support, Group Facetime, and for those who needed more of them in their life – 70 new emoji. Apple is less keen to brag about the security fixes included in iOS 12.1, which include patches for vulnerabilities that could be exploited by maliciously crafted webpages and S/MIME messages, as well as a way to access photos and notes on a locked device. That last problem was uncovered in late September by YouTuber Jose Rodriguez, who has a long track history of uncovering vulnerabilities in iOS, and demonstrating on his “videosdebarraquito” channel his convoluted methods of accessing private data held on iPhones and iPads. Now, within minutes of Apple rolling out its latest iOS 12.1 update, Rodriguez has done it again – releasing a brand new video video showing yet again just how an iPhone or iPad’s lock screen can be bypassed to see the phone’s complete..
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as well as increasing click-through rates and conversion rates for visitors who can find what they are looking for. Before we start looking at three ways to boost your SERP rankings, let’s take a look at some of the basic principles of internal linking: The more links a page receives, the more value Google gives it. Just like external links indicate an overall value with regard to other pages on the web, internal links help Google determine the importance of a page with regard to the other pages on your website. Internal links are so important that Google now considers that 1000 is a “reasonable number” of links per page. Don’t forge..
It’s 2018, and you can still end up with your computer compromised by searching for the world’s most popular browser. That fact was brought home once again by Twitter user Gabriel Landau who, immediately upon firing up his brand new Windows 10 laptop and trying to download Google Chrome, was directed instead by Bing (the default search engine used by Windows 10’s default Microsoft Edge browser) to a bogus website. Landau discovered that Bing was displaying a promoted search result to users who searched for the phrase “download Chrome” that linked to a non-official site (googleonline2018[dot]com). If he hadn’t had his wits about him, Landau might easily have fallen for the scam and downloaded malicious code from the unauthorised site. That’s all the more likely because – in the Bing promoted search engine result – the domain was listed as google.com, but actually took anyone who clicked to the dangerous link at the different domain instead. In a tweet Gabriel Landau posted a short ..
The UK Information Commissioner’s Office (ICO), the independent regulator for data protection and information rights law, has handed Facebook the maximum fine allowed under the 1998 Data Protection Act (DPA) for its involvement in the Cambridge Analytica scandal. “The ICO’s investigation found that between 2007 and 2014, Facebook processed the personal information of users unfairly by allowing application developers access to their information without sufficiently clear and informed consent, and allowing access even if users had not downloaded the app, but were simply ‘friends’ with people who had,” the ICO notes. The social network further failed to keep the personal information secure because it didn’t check on apps and developers, which led to one developer harvesting the Facebook data of 87 million people worldwide, including UK citizens, without their knowledge, according to the notice. “A subset of this data was later shared with other organisations, including SCL Group, the p..
In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the years, the ways in which salespeople deal with customers and potential customers have changed, and the CRM has incorporated many of those changes. The rise of social media and the importance of mobile, for instance, has meant that those channels have been integrated into modern CRMs. But where does this central tool of sales go from here? Centered around email. It could be that some CRMs evolve into extensions of central communication channels, instead of incorporating those channels into the standard CRM. Email, for example. Switzerland-based Gmelius, for instance, reimagines CRM with email as its center, given that email remains the central communication tool for salespeople. In Gmelius, emails that require action become task cards. Collaboration between teams can be managed from inboxes and with Google Calendar, notes and due dates can be attached..
Image: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to help advertisers automate campaign management. That’s according to our inaugural Amazon Advertising Forecast 2019, released Wednesday. 44% of Amazon advertisers plan to add campaign automation tools in 2019. In an online survey conducted by Third Door Media, publisher of MarTech Today, Marketing Land and Search Engine Land, nearly 23 percent of respondents who are currently advertising on Amazon said they employ tools to help automate their Amazon ad campaigns. Another 44 percent said they plan to start using automation tools or platforms do so within the next twelve months. In other words, according to the survey, by this time next year two-thirds of Amazon advertisers could be employing tools to help run their ad campaigns. But, as it turns out, the use of automation tools is not uniform across companies of varying sizes. For instance, among larg..
Police in Australia have arrested a 23-year-old woman in Melbourne, Australia, in connection with an email hack that resulted in a huge amount of virtual currency being stolen. The story starts in January 2018, when a 56-year-old man discovered that he had been locked out of his email account. His password had been changed and his account’s security settings updated to enable a mystery cellphone to be used as a means of secondary authentication. After two days the man was able to regain control of his email account, and after checking its activity found that his cryptocurrency wallet had been emptied. The man, who has not been identified, contacted local police saying that 100,000 units of the Ripple cryptocurrency (also known as XRP). In total, the cryptocurrency that was stolen from the man’s electronic wallet and transferred to an account in China is believed to have been worth AUD $450,000 at the time, or approximately US $320,000. Further investigation determined that the virt..
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to increase their Amazon ad investments in 2019. Respondents at small businesses were more likely to say the added Amazon spend will come from shifting budgets from other digital advertising channels. SMBs more likely to reallocate search, display and paid social dollars. Overall, 55 percent of respondents said Amazon budgets will be coming from incremental sources. However, SMBs are more likely to shift budget from search spend, display or paid social to Amazon advertising than larger businesses, according to our Amazon Advertising Forecast 2019. Among organizations with less than $10 million in annual revenues that are advertising on Amazon, ..