In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled last summer. The newest spec will be available for public comment through February 4. What does it do? This updated ads.text lets app developers — of mobile apps as well as Over-the-Top (OTT) video apps — verify their properties’ ad inventory, just as web site publishers can. The idea of the ads.txt effort is to thwart fraudsters who attempt to sell ad space, such as on The New York Times’ web site, that they aren’t authorized to do. In addition, to block the impersonation of app developers, this new apps spec details a protocol to obtain the website URL for that developer from the page in an app store that lists the app. As with website publishers, the app-ads.txt file lists the n..
Facebook confirmed this week that searches off of the platform do not influence Facebook search results. Aiming to be more transparent about how Facebook’s search graph works, product manager Yee Lee explained all the things that do — and don’t — impact Facebook searches in a blog post Friday. Factors that influence Facebook search results. According to Lee, Facebook search results are guided by a user’s behavior on the platform: from posts shared by Friends, Pages they follow, Facebook Groups they belong to, events they’ve liked or followed and any other content they’ve interacted with within the News Feed. Search is also influenced by information a user shares with Facebook, including profile details, places they’ve tagged and previous searches they’ve performed on the app. “Facebook search results are also based on general Facebook community activity, including the popularity of whatever you’re searching for and how recently it was posted,” writes Lee. Facebook says it ranks sear..
Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque eyelid gliding over a dark reptilian gaze. I don’t THINK it will eat me for breakfast. Suddenly it’s long, forked tongue darts out into the air just barely missing my nose, as the lizard loses interest and looks for his breakfast elsewhere. The Perentie is one of the largest lizards in the world and can only be found on a remote Island, off the Pilbara coast of Western Australia. However, instead of requiring the 20-hour flight from the US, I was able to experience this beautiful creature in my own backyard with the help of augmented reality. Chevron’s AR experience featured 3D, animated creatures native to Barrow Island, like the Perentie lizard. The Perentie lizard along with two other rare and wondrous creatures, the Euro or Wallaroo and the Flatback Turtle, was part of Chevron’s latest immersive augmented reality experience that launched at the 27th..
As we close out 2018, most of us have already been spent the last couple of months (at least!) thinking about 2019. And as I think about the coming year, I think about “what’s next” for B2B marketers. This gets more and more challenging each year, because the pace of change has accelerated each year. But that’s also why B2B has become such an exciting and dynamic market during the past several years. So, here are five trends I predict will be hot for B2B marketers in 2019. 1. ABM will become a core platform for marketers in the martech stack While CRM is the system of record for all sales activity and marketing automation systems are used by almost all sophisticated B2B marketers, each carries well known limitations. In particular, both focus on known, individual contacts. In an account-based world, that’s not enough. As a result, ABM platforms are quickly becoming the third leg to the B2B marketing tech stack. Together with CRM and marketing automation solutions, B2B marketers can ..
Pre-Thanksgiving surveys indicated that more people intended to shop online this year than in the past. That sentiment did translate into actual behavior, as Black Friday in-store traffic was down according to retail analytics firms. Store traffic down somewhat vs. 2017. RetailNext reported that on Thanksgiving and Black Friday sales in stores were down 4 to 7 percent and foot traffic was down 5 to 9 percent. Rival ShopperTrak said visits on Thanksgiving Day and Black Friday were down 1 percent for the two-day shopping period and down 1.7 percent on Black Friday compared with last year. The National Retail Federation (NRF) reported that over the past weekend 165 million people shopped either online or in stores or both. That compares with 174 million a year ago. NRF estimated that there were 67 million people in stores on Black Friday versus 77 million in 2017. Shoppers by Channel Source: NRF (11/18) Multichannel shoppers spent more. Overall, NRF said there were roughly 90 million..
Uber’s widely publicized data leak from two years ago has finally resulted in a fine from the UK Information Commissioner’s Office. The penalty would have been 203 times the amount if the leak had occurred this year, after the GDPR era took effect in May. “The Information Commissioner’s Office (ICO) has fined ride sharing company Uber £385,000 for failing to protect customers’ personal information during a cyber attack,” reads the announcement. In US dollars, that figure translates into around $492,000. As readers may remember, a series of flaws in Uber’s servers let hackers steal personal data of 2.7 million UK customers, as well as the records of almost 82,000 British drivers. The leak exposed full names, email addresses, phone numbers, journey info and even payment data. An investigation revealed that attackers used “credential stuffing” to access the data. As its name implies, the process involves “stuffing” credentials (leaked from a previous breach) into websites until they mat..
A school district in Indiana which had $120,000 transferred from its bank account after its email account was hacked, has failed in an attempt to reclaim the cash. The problems for Lake Ridge Schools began in October 12 2016 when money earmarked for part of a seven million dollar construction project of an athletics complex at Calumet New Tech High School was fraudulently wired to parties unknown. The email account of a business manager tasked with signing off payment requests had been hacked, and a request was made to the BNY Mellon banking giant, asking it to transfer $120,882.83 to several people listed as contractors on the project. At the time, the school district’s business manager was on vacation – a fact not unknown to BNY Mellon as it had received an automated out-of-office email notification a few days earlier. In addition, according to the lawsuit filed by Lake Ridge Schools, the payment request was different from those made previously – it was presented in a different f..
Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten all show significant growth in the use of mobile devices over last year, though the specific numbers are somewhat inconsistent. More mobile traffic and sales. Salesforce reported that on Thanksgiving Day, mobile devices generated 68 percent of retail site traffic. More significantly the company said that, for the first time, 54 percent of orders were placed on smartphones. Shopify, which has a larger percentage of small merchants on its platform, reported an even higher mobile conversion share. The company said that over the Black Friday to Cyber Monday period, “66 percent of sales from Shopify merchants were made on mobile, compared to 34 percent made on desktop during this time.” By contrast, Adobe reported that Cyber Monday posted a record $7.9 billion in sales, which made it the largest online shopping day in the U.S., beating last year’s $6.6 b..
Amid mounting criticism from regulators and users over its data protection practices, Facebook is extending an olive branch to the ethical hacker community, increasing its bug bounty rewards while decreasing the technical overhead. White hats can earn as much as $40,000 for a single account-takeover bug. The announcement was made on the social network’s Bug Bounty page, where Facebook encourages white hat hackers to poke at the platform in every way imaginable to find any undiscovered flaws before bad actors do so. But despite boasting a bug bounty program for over 7 years now, Facebook has been plagued by leaks and attacks. In an effort to thwart these business-wrecking occurrences, the company is now planning to give ethical hackers more incentive to find holes in its platform. From the official announcement: Today, to encourage security researchers to work on finding high impact issues, we are increasing the average payout for account takeover bugs. Our goal is to ensure that thes..
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of them use it today. Industry analysts report AI empowers businesses to mine and interpret valuable data and make stronger connections with their customers. Yet most still aren’t applying AI to their marketing strategies. Today’s consumers expect a lot from digital experiences. They want marketing content that’s useful and relevant to their lives. In an age when deep learning has become so advanced that it’s uncovering multi-faceted customer behavior and helping brands forge lasting relationships, the time to leverage AI is now. And the place to start is with IBM’s leading AI platform for marketers, Watson Marketing. How well do you kn..