Marketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort analysis on Thursday that it says provides a quicker way to do that. Based in Redwood City, California, Branch began as a provider of intelligent “deep-links” that linked from an email, mobile web site page or in-app ad to a specific screen inside a destination, usually a mobile app. If that app wasn’t yet installed, the deep link opened to the app’s listing in an app store to download it. Cohort analysis from engagements. With this new cohort analysis, Branch is going beyond its previous event-based reporting, such as how many users installed an app after clicking on a specific link. Now, it is tracking cohorts of users across platforms and over time. Initially, it will track groups that install an app from Branch links, or re-engage with an app after installing it or who re-engage a web site after clicking a Branch link. Branch’s links can reside in virtua..
An emailed bomb threat hoax sent Thursday afternoon has terrorized businesses and organizations across the US, Canada, Australia and New Zealand. Claiming to have planted bombs all over the building, the email demands ransom in bitcoin or the bombs will be detonated. The email extortion scam, which states “I advise you not to call the police,” appears to be getting out of hand after a number of institutions took it as credible and evacuated the area. Each email comes with a different bitcoin address, writes Brian Krebs. Source: KrebsonSecurity.com The scam has so far been sent to financial institutions, banks, school districts, universities, newspapers and courthouses. The National Cybersecurity and Communications Integration Center (NCCIC), part of the Cybersecurity and Infrastructure Agency, is aware of the global campaign and advises recipients to not contact the sender, not pay the ransom and immediately inform the FBI about the bomb threat email. Australia and New Zealand, who..
Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the 15-second in-stream ads to 40. It is also launching Watch globally on desktop and Facebook Lite. The company shared a long list of Watch announcements — from the original programs it is renewing in 2019 to stats that show more than 75 million daily Watch visitors spend an average of 20 minutes on the video platform. Why you should careThe expansion of Facebook’s video Ad Breaks — and by extension the global roll-out of Watch — signals the company is putting more of its efforts on video and hoping advertisers will follow suit. With the global roll-out of Watch on desktop and Facebook Lite, video advertisers running international campaigns on Facebook will have access to larger audiences as users will be able to access the video platform beyond their mobile app. According to Facebook, more than 75 million daily visitors spend, on average, 20 minutes on Wat..
A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with the Webby Awards, has released its full list of the top ads for 2018 spanning across seven different categories. The six nominees in the top bumper video ad category also included ads from Sargento Cheese, Pringles, Frigidaire, Colgate and Gorilla Tape. Why you should careVideo advertising continues to grow and the video marketing landscape is becoming more crowded across all platforms. Knowing which ads are most appealing to audiences offers a valuable point of insight for marketers — especially when considering video ads like YouTube’s bumper ads that run only six-seconds in length, a short amount of time to grab anyone’s attention. Groupon’s spot with Haddish was an extension of a campaign the brand kicked off during the Super Bowl. First introduced in 2016, YouTube’s bumper ads are designed to be add-ons to skippable TrueView ad campaigns. They are ..
Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as well as in Marketplace search results. Why you should care Search is one of the few untapped inventory sources remaining on the social platform, which has seen many advertisers directing more budget to Instagram this year. The initial ad test in search results is limited to select automotive and retail advertisers, but if the company sees a promising response, it will open up search results ad inventory more broadly. “We’re running a small test to place ads in Facebook search results, and we’ll be evaluating whether these ads are beneficial for people and businesses before deciding whether to expand it,” said Facebook product manager Zoheb Hajiyani. Advertisers participating in the test can select “Search Results” as an additional placement option that will apply to both primary search and Marketplace search inventory. With the current group of beta-..
The UK’s National Health Service, one of the highest-profile victims of last year’s devastating WannaCry ransomware attack, has pledged to phase out fax machines from its trusts by 2020. NHS made headlines in 2017 when its entire fleet of healthcare institutions fell victim to WannaCry, the world’s virulent ransomware outbreak. Like many other victims of the WannaCry wrath, NHS had poor security practices in place and extremely outdated software on its systems (i.e. Windows XP). In a bid to prevent history from repeating itself, NHS is now pledging to do away with one of the oldest technologies still in its IT infrastructure: fax machines. The plans were announced by Secretary of State for Health and Social Care Matt Hancock, who mandated the use of modern communication methods, like secure email. According to The Independent, Richard Kerr, chair of the Royal College of Surgeons Commission on the Future of Surgery, said it was “absurd” that NHS still used fax machines. “Most other ..
Ransomware has struck again in the medical sector, this time affecting ophthalmology practice Redwood Eye Care Center in California through a security incident at a third party, its EMR hosting vendor. Personal data of as many as 16,055 California residents may have been exposed. According to a breach notice sent by Redwood Eye Care Center to the Attorney General, IT Lighthouse, the vendor responsible for keeping the entire patient medical database on their servers, including names, addresses, medical treatment, health insurance details and dates of birth, fell victim to a ransomware attack in September. The residents affected were immediately notified of the privacy breach, and Redwood has switched vendors and taken the appropriate steps to strengthen security and ensure prevent future incidents. “On September 20, 2018, Redwood learned that on September 19, 2018, the third-party vendor that hosts and stores Redwood’s electronic medical records experienced a data security incident wh..
Google+ and its APIs are shutting down sooner than announced after a new privacy glitch that exposed the data of more than 52 million users was detected in November, Google announced on Monday. Personal information such as age, name and email address was available online for six days before the bug was fixed, but there’s no evidence that developers misused the data. The company assures users that their passwords, financial information and any data that could be used for fraud or identity theft was not compromised. “We discovered this bug as part of our standard and ongoing testing procedures and fixed it within a week of it being introduced,” Google said. “No third party compromised our systems, and we have no evidence that the app developers that inadvertently had this access for six days were aware of it or misused it in any way.” The company had already detected a bug in October that leaked personal information of 500,000 users including names, emails and jobs. That first securit..
Whether you love or hate Bill Belichick, it’s undeniable that he is one of the best NFL coaches of all time. He has over 275 career wins, 28 of which have come in the playoffs, and he has reached the pinnacle of his sport by winning the Super Bowl five times. Belichick is a great coach because he brilliantly manages his players and organization. His leadership skills have had a profound impact on how I manage. Belichick believes that all players have specific roles and no one player should carry the burden. That’s not to say that individuals can’t be good at multiple roles, but he puts his players in the best positions to succeed. That’s why so many players perform below expectations in other organizations but excel when they come to the Patriots. He has determined their strengths to find the optimal way to help the team. Using an example from the digital marketing world, you wouldn’t ask someone who has limited Excel knowledge to create sophisticated dashboards for client reporting...
An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. Adelphic, a demand-side platform (DSP) acquired last year by ad tech firm (and Myspace owner) Viant, announced this week that DOOH inventory from Rubicon Project’s private marketplace is now available to its buyers. And mobile-oriented, Amsterdam-based DSP MobPro says it is now integrated with DOOH marketing platform Broadsign. DOOH goes programmatic. The Adelphic partnertship with Rubicon Project means marketers can “programmatically buy digital signage within a certain radius of the store location,” VIant CMO Jon Schulz said. That means Adelphic can now offer digital signage in physical proximity to a store as part of a campaign that includes ads on mobile phones, f..