Quora adds search-like keyword targeting, Auction Insights for advertisersSAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question…Read Article
Hackers hit Airbus, steal personal details of employeesAircraft manufacturer Airbus is investigating a security breach that has seen hackers steal personal information from its systems. In a…Read Article
Client in-housing, competition for talent top digital agency concernsSAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not,…Read Article
Thieves stole $1.7 billion in cryptocurrency in 2018 as mining gives way to stealing in crypto spaceBitcoin’s legendary ascension to the $20,000 mark a little more than a year ago inspired legions of fast-buck makers to…Read Article
NZ Police issues update on suspicious Cryptopia hack, says “significant amount” stolenAuthorities in New Zealand are not ruling out the possibility of an exit scam during their investigation into a crypto…Read Article
InsideSales’ new study: AI is ‘becoming a way of life’ for salesFrom the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform InsideSales.com.…Read Article
Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gainOver the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one…Read Article
At least six accounts robbed in hack of Bitcoin exchange LocalBitcoinsA breach of peer-to-peer exchange trading platform LocalBitcoins led to a series of unauthorized transactions from a number of accounts.…Read Article
User of the world’s biggest DDoS-for-hire website? Police say they’re coming after youWhen police shut down the notorious website webstresser.org last year and arrested its administrators, a clear message was sent to…Read Article
Facebook to Merge WhatsApp, Instagram, Facebook Messenger by 2020Looking to gain more control over the company’s communication platforms and prevent users from switching to competitors, Facebook CEO Mark…Read Article
MarTech Today Research: A marketer’s guide to enterprise SEO platformsEnterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms…Read Article
Assessing Multi-Touch Attribution’s value: Is it worth the effort?In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message…Read Article
CDP Optimove adds ability to test campaign strategiesAs customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added…Read Article
Researcher Releases Jailbreak PoC for iOS 12 on iPhone XAfter tinkering with the latest iteration of Apple’s mobile operating system, a Chinese researcher has published a proof-of-concept of what…Read Article
Salesforce Marketing Cloud launches new analytics tools powered by DatoramaSalesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all powered by…Read Article
U.S. marketers respond to Google’s $57 million GDPR fineLast week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8…Read Article
PHP PEAR Site Hacked; Tainted Package Available for MonthsThe official PHP Extension and Application Repository (PEAR) website has been shut down after an apparent hack caused the original…Read Article
Scott Brinker lays out vision for Second Golden Age of MarTechFrom Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott…Read Article
Google Fined 50 Million EUR for Violating GDPR RulesTech giants Amazon, Apple, Google, Netflix and Spotify have all been accused of not complying with GDPR, Europe’s data privacy…Read Article
Angry ex-employee blamed for hack of WordPress plugin developer, and email to customers warning of security holeThis weekend, users of the popular WordPress translation plugin WPML (also known as WordPress MultiLingual) received an email from a…Read Article
Facebook to finally answer for Cambridge Analytica scandal; record fine expectedAfter scandalizing the world with the Cambridge Analytics affair, Facebook is finally coming under legal fire for letting the political…Read Article
New report: B2B digital transformation is more focused on customers than on efficiencyA new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people,…Read Article
Consumers receptive to mobile ads while watching TV, before bedConsumers are more receptive to mobile ads in front of the TV and in the moments before they fall asleep…Read Article
What is identity resolution?Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers…Read Article
74% of Americans Are Clueless about Facebook’s Data Collection Algorithm, Survey SaysAmericans don’t know much about Facebook and how its algorithm works, according to a survey from Pew Research Center conducted…Read Article
4 building blocks to help your brand’s SEO strategy succeedIn a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018…Read Article
Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeksIn 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers…Read Article
How are marketers using IoT in 2019?More than 24 billion internet-connected devices are expected to be installed globally by 2020, according to Business Insider. But how…Read Article
SEC brings charges in EDGAR trade hacking caseThe US Securities and Exchange Commission (SEC) has charged nine defendants in connection with a scheme to hack into SEC…Read Article
Kiip partners with Purchase Decision Network to make shopping list data available to its advertisersAlthough shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have…Read Article
Ethereum holders suspect Cryptopia exchange faked breach in exit scamA cryptocurrency exchange in New Zealand is suspected of having performed an exit scam after bluntly announcing an immediate halt…Read Article
Authorities Can’t Force Suspects to Unlock Phones with Biometrics, Rules California CourtA California court has ruled that government agencies can’t compel suspects to unlock their smart devices with biometric authentication because…Read Article
Huge prizes up for grabs for anyone who can hack a TeslaIf you’re going to the CanSecWest conference in Vancouver this March you’ll have the chance to participate in the Pwn2Own…Read Article
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunitiesIMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is available…Read Article
British Hacker-for-Hire Goes to Prison for Liberian Telecom, Deutsche Telekom Mirai AttackThe British professional hacker behind the 2016 Mirai attack on Lonestar, Liberia’s largest telecom company, was sentenced to two years…Read Article
Fraudsters increasingly turning to Fuze cards to evade policeStreet thieves who specialize in cashing out stolen credit and debit cards are increasingly using Fuze cards to conduct fraud…Read Article
The DDoS attacker rescued by a Disney cruise ship is sentenced to over 10 years in prisonA 34-year old man has been sentenced to more than 10 years in prison, after being found guilty of launching…Read Article
Catalina adds first attribution tracking serviceBest known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week…Read Article
Marketers react to Gartner finding: Martech spending now exceeds staff costsMarketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the…Read Article
Here’s why a disciplined story is so vital to digital transformation successYou must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack,…Read Article
How to secure your cloud file storage with 5 simple tricksFile hosting / cloud storage services today are a dime a dozen. Players in this vertical constantly top each other…Read Article
10 reasons you need to attend SMX WestFor profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here…Read Article
Neiman Marcus to Pay $1.5 Million in Settlement with 43 States for Data BreachNeiman Marcus, the Dallas-based chain of luxury department stores, has agreed to pay $1.5 million in compensation to the 43…Read Article
Google to ban harmful, intrusive web ads globally starting July 9Beginning July 9, 2019, Chrome web browsers worldwide will expand user protections and stop showing disruptive and potentially harmful ads.…Read Article
Facebook Accused of Violating Vietnam’s Cyber LawVietnam’s controversial cybersecurity law that tightens government control of the online environment just came into effect on Jan. 1 and…Read Article
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challengesMany marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be…Read Article
Canadian Telecom Firm Wants Permission to Collect, Monetize Customer Data, Online ActivityThe largest telecom company in Canada wants to monetize its customers’ personal data, but not without getting their consent first,…Read Article
US Health Insurer Humana Announces Third Data Breach after Third-Party HackKentucky-based health insurance provider Humana fell victim to a third data breach from December 2018, this time caused by a…Read Article
Survey: 118 million smart speakers in US, but expectation is low for future demandThe latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers…Read Article
German Teen Confesses to Data Breach Affecting 1,000 Politicians, Journalists2019 kicked off with a major security breach in Germany that compromised the personal data of some 1,000 politicians, journalists…Read Article
Akamai buys identity provider JanrainOn Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two…Read Article
Marriott lowers estimate of customers affected by breach to 383 million, says 8.6 million encrypted payment cards involvedFollowing last year’s disclosure that hackers breached its systems, Marriot has released an update on the number of affected customers,…Read Article
Amazon adopts MRC viewability standard for conversion attributionAmazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions.…Read Article
Town of Salem hack exposes details of 7.6 million gamersJust before Christmas, hackers managed to break into a database belonging to a popular online game and steal the details…Read Article
Skype flaw grants access to the photos on your Android phone without a passcodeA design flaw in Microsoft’s Skype app can be exploited to grant access to the data on your Android phone…Read Article
It’s post-holiday return season: How marketers can make the best of itThe downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected…Read Article
Email trustworthiness: Here’s how to avoid looking like spamWe’ve come a long way since the early days of email and its critical role in all corners of the…Read Article
Cision buys Falcon.io, adding social management features to its earned media stackA screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For marketers, social…Read Article
20 expert predictions: Here’s what successful marketers will do in 2019Mobile 2019 mobile marketing predictions from industry veterans Augmented reality will continue to give marketers the ability to layer on…Read Article