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Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers

DigitalMarketing
Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week. First use by outside ad networks. The New York City-based PDN utilizes anonymized shopping list data from a couple of dozen participating apps for iOS and Android, such as AllRecipes, Our Groceries, BuyMeAPie, Scan2List and Shopper. Shoppers give consent for their data to be utilized in this fashion, when they download the free apps. With this new partnership, Kiip — headquartered in San Francisco — will make the shopping list data available to any in-app or mobile web advertiser. Since 2010, the PDN data was only available for ads inside the participating apps, although data was also purchased on occasion to create segments f..
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- ethereum - Ethereum holders suspect Cryptopia exchange faked breach in exit scam

Ethereum holders suspect Cryptopia exchange faked breach in exit scam

CyberSecurity
A cryptocurrency exchange in New Zealand is suspected of having performed an exit scam after bluntly announcing an immediate halt due to an alleged hack. The first signs of trouble emerged on the afternoon of January 14, when Cryptopia announced on its Twitter page that the exchange was going through unscheduled maintenance. “We are currently experiencing an unscheduled maintenance, we are working to resume services as soon as possible. We will keep you updated,” the exchange said. The exchange later announced it was hacked, generating an immediate wave of speculation (mostly from its own customers) that it was, in fact, an exit scam. The fears wouldn’t be entirely unfounded, given the numerous precedents involving other exchanges and the lack of details about the situation. The full notice is here: As reported by blockt.com, some users claim their Ethereum wallets were drained right before the shutdown. Cryptopia has not disclosed the amount of digital currency stolen, nor if it ..
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Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities

DigitalMarketing
IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is available in the U.S. on the IMDb website, Amazon Fire TV devices, Amazon’s Roku channel and on mobile devices via the IMDb app. Why advertisers should careAmazon is estimated to be the third largest digital ad seller in the U.S., behind Google and Facebook. With the launch of Freedive, Amazon is expanding its advertising options and growing its ad revenue opportunities against premium content — and pose a challenge to the market leaders on the fast-growing video advertising front. According to Variety’s report, Amazon IMDb has more than 250 million unique monthly users worldwide, and offers more than 130 feature movie titles and 29 TV shows available for free. IMDb CEO Col Needham said in a statement, “We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb’s leading mobile apps.”..
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- ddos - British Hacker-for-Hire Goes to Prison for Liberian Telecom, Deutsche Telekom Mirai Attack

British Hacker-for-Hire Goes to Prison for Liberian Telecom, Deutsche Telekom Mirai Attack

CyberSecurity
The British professional hacker behind the 2016 Mirai attack on Lonestar, Liberia’s largest telecom company, was sentenced to two years and eight months in prison, announced the UK National Crime Agency. Daniel Kaye, also known as “BestBuy” and “Spiderman,” was arrested in 2017 in the UK on a European Arrest Warrant, and confessed in December 2018. Kaye, a 30-year-old hacker-for-hire, launched a wave of DDoS attacks while living in Cyprus. The NCA found he was on a month-to-month contract with an official at Cellcom, a Lonestar competitor. He allegedly received $100,000 for his efforts. The first series of attacks on Liberia’s Lonestar MTN began in October 2015 through rented botnet and stressor services. As of September 2016, he used a Mirai botnet he created by taking advantage of poor security configurations to corrupt Dahua security cameras. The final attack, in November 2016 at 500 Gbps, took down Liberia’s entire internet network nationwide, leaving the company to struggle for..
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- New to Brand New to Category 800x339 - Catalina adds first attribution tracking service

Catalina adds first attribution tracking service

DigitalMarketing
Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week released its first attribution service. Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card. The company is able to track purchases down to the UPC bar code level. At the level of the Diet Coke flavor. Coca-Cola, for instance, can now track how a web site ad shown on a computer affects the purchase of a Diet Coke, as well as whether the flavor chosen is Twisted Mango versus Ginger Lime. Additionally, the attribution service can report if it’s the first time this consumer bought Twisted Mango. Previously, Catalina measured how its printed in-store coupons affected buyer behavior, but it didn’t track the impact of ads. The new attribution solution is the company’s first effort to link digital ads to buyer behavior, and it plans to add a..
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- PR 051 542537 Levy CMO Spend Survey Article Graphics 1 1024x982 626x600 - Marketers react to Gartner finding: Martech spending now exceeds staff costs

Marketers react to Gartner finding: Martech spending now exceeds staff costs

DigitalMarketing
Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24 percent of their resources to paying staff. In 2017, the percentages stood at 22 and 27 percent, respectively. ‘No surprise’The main beneficiaries of this spending were digital analytics, content management and email marketing tools, making martech what Gartner called the “single largest area of investment when it comes to marketing resources and programs.” The top three marketing capabilities cited in the survey were marketing/customer analytics, marketing technology acquisition and use, and customer experience. “Marketing leads are focused on building their analytics and martech capabilities because they’re the muscle groups that need..
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Here’s why a disciplined story is so vital to digital transformation success

DigitalMarketing
You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great new experiences, and shifting the processes and culture of the organization, it’s time to make that sleek new high-performance machine move as the salesperson promised. So, you’ve got to fuel it, and that fuel is content. After all, how do you create a continuum of experience across all customer touchpoints without the content to fill that continuum? Where do you get the data to create a detailed picture of your customer if not through the content they access (or the content they ignore)? How do you maintain relevancy in the two most important digital channels, search and social, without content? A digitally transformed organization is a content organization. With that much content, telling a disciplined story that is clear and consistent is more important than ever because the alternative is a big, blatant mess of a brand and an inc..
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- Media Cloud Device Digital Cloud Computing Data 1989339 - How to secure your cloud file storage with 5 simple tricks

How to secure your cloud file storage with 5 simple tricks

CyberSecurity
File hosting / cloud storage services today are a dime a dozen. Players in this vertical constantly top each other with free storage offerings, business features, and custom plans, all designed to cater to every possible audience. But they all have one thing in common: the cloud. Cloud storage is somewhat of a double-edged sword: it’s a convenient way to keep your entire fleet of devices in sync, but it can also spell disaster if someone finds the keys to your vault. Remember the celebrity nudes leak a few years ago? Yeah. You don’t want that ‘fappening’ to you. So it’s a good idea to remind ourselves that cloud storage services like iCloud, Dropbox and Google Drive are not impenetrable. Your vendor can only do so much to protect you. ‘The Fappening’ was mostly the result of those celebrities falling victim to phishing emails. So it’s important to enable extra safeguards to avoid falling victim to scams that steal your password. In this guide, we’ll look at five practices to secure yo..
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- smxwest 46 1 1 800x450 - 10 reasons you need to attend SMX West

10 reasons you need to attend SMX West

DigitalMarketing
For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IBM, SurveyMonkey, and many more. You’ll leave with tactics you can implement to drive traffic, generate leads, and boost sales. 2. Program by Search Engine Land. SMX is hand-crafted by Search Engine Land editors, contributors, and industry experts and is designed to deliver maximum learning, value, and search marketing goodness. 3. 30+ sessions, keynotes, and clinics. Solo sessions offer expert-led deep dives. Panels provide a variety of viewpoints. Roundtables ditch PowerPoints when discussion is more valuable. Clinics address your specific, case-by-case needs in a dedicated Q&A environment. See the agenda. 4. Always something for you. Single-track conferences can be a snooze. If you’re not interested in wha..
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- credit card POS payment - Neiman Marcus to Pay $1.5 Million in Settlement with 43 States for Data Breach

Neiman Marcus to Pay $1.5 Million in Settlement with 43 States for Data Breach

CyberSecurity
Neiman Marcus, the Dallas-based chain of luxury department stores, has agreed to pay $1.5 million in compensation to the 43 states affected by a 2013 data breach, announced Texas Attorney General Ken Paxton on Tuesday. This sum is significantly lower than Target’s settlement of $18.5 million following that retailer’s data breach in the same year, which was estimated to have costed $150 million. A nation-wide investigation concluded that, in 2013, a third-party gained unauthorized access to 370,000 credit and debit cards used at 77 Neiman Marcus stores from multiple states. The breach went undetected for three months and was publicly announced in January of 2014. Some 9,200 cards were used for illicit purposes, said Paxton. “Texas law requires businesses to implement and maintain reasonable safeguards against cyberattacks to protect consumers’ personal information from unlawful use or disclosure,” he said. “I urge companies to evaluate whether they have in place a thorough and ongo..
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