Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers
Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week. First use by outside ad networks. The New York City-based PDN utilizes anonymized shopping list data from a couple of dozen participating apps for iOS and Android, such as AllRecipes, Our Groceries, BuyMeAPie, Scan2List and Shopper. Shoppers give consent for their data to be utilized in this fashion, when they download the free apps. With this new partnership, Kiip — headquartered in San Francisco — will make the shopping list data available to any in-app or mobile web advertiser. Since 2010, the PDN data was only available for ads inside the participating apps, although data was also purchased on occasion to create segments f..