In the world of email marketing, there are two types of professionals: those who concern themselves with what makes up a good email and those who concern themselves with what makes an email. Both are important and deserve study by anyone who considers themselves to be an expert email marketer.
One of the many things every email marketer ought to know are the major players in email protocols — the underpinning technologies making emails possible today. Protocols come and go, but there are a few standards that can help emailers deliver better, safer emails for both senders and receivers. One of these powerful standards is Domain-based Message Authentication, Reporting and Conformance, or DMARC.
What does DMARC do?
DMARC is designed to do several things, but it’s mainly deployed as a method of authenticating senders and receivers. Its goal is to help detect fraudulent email, like those found in phishing and spam campaigns, and to do so in an easily scalable manner.
[Read the full article on MarTech Today.]Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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