Audiences to employ for extra online marketing bang!

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics custom audiences and “AdWords optimized” audiences.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

Popular Stories

How to ask customers for reviews (and actually get them) LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B How to build an audience of consumers in today’s highly competitive environment The 5 best digital marketing courses for the modern-day marketer
Read the original article here

Stay up to Date


Something else you may like …