The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution…
During the COVID-19 lockdowns consumer behavior has changed dramatically. Needs-driven spending has largely replaced discretionary spending; online shopping — sometimes…
If you asked more than 200 marketing technologists to list their primary responsibilities, you’d think “operating marketing technology products” would…
With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever.…
Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range…
Retailers today face an interesting challenge, and competitive opportunity brought on by the growing customer demand for personalized products, recommendations…
Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to…