79% increase in engagement
159% increase in visitors
8% decrease in lost orders through abandoned carts
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Case Study
Durasein Website Redevelopment
Client: Durasein
Industry: Manufacturing, Retail
Duration: 4 months
Project Overview
Durasein, a global leader in solid surface solutions, required a complete redevelopment of their website to ensure it aligned with their international brand style. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with Royal Mail’s Click & Drop system, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature a comprehensive document library. A significant part of the project was developing The Fabricator Zone, a specialised login area for approved users with advanced ordering and support capabilities.
Objectives
- Redevelop the website to match Durasein’s global brand style
- Implement sample ordering with maximum units per order
- Integrate with Royal Mail’s Click & Drop system
- Ensure compliance with WCAG 3.0 standards
- Create a document library for easy access to brochures, installation instructions, technical documents, and certifications
- Develop The Fabricator Zone with advanced functionalities for fabricators
- Implement abandoned cart functionality to reduce cart abandonment rates
Google Lighthouse Scores
1
Performance
1
Accessibility
1
Best Practices
1
SEO
We’re absolutely thrilled with the website that Time Studios created for us, who truly went above and beyond to exceed our expectations.
We approached them with a difficult and evolving brief, but it would seem no problem is too big and no idea is unachievable for this team!
Design-wise the site needed to perfectly replicate the .com site visually with the functionality for any user to order free samples, but with the added complication of a login area where only registered and approved users can order the same products for purchase.
Both the user experience and functionality is top-notch, and the ongoing support has been invaluable with any issues or support being handled swiftly and efficiently.
The site is a huge differentiator in the marketplace, and has undoubtedly helped to drive our customer engagement and sales to record levels.
Donna McGarry
Marketing Executive
Key Features and Functionalities
1. Sample Ordering System
We implemented a user-friendly sample ordering system that allows customers to order product samples with a defined maximum units per order. This feature helps streamline the sampling process, making it easier for customers to select the right products for their needs.
2. Integration with Royal Mail’s Click & Drop
To enhance the order fulfillment process, we integrated the website with Royal Mail’s Click & Drop system. This integration ensures efficient and accurate shipping, providing customers with reliable delivery services.
3. WCAG 3.0 Compliance
Ensuring accessibility was a top priority. The website was developed in compliance with WCAG 3.0 standards, incorporating features like text scaling, high contrast modes, and screen reader compatibility. These measures ensure that the website is accessible to users with various disabilities, providing an inclusive digital experience.
4. Document Library
We created a comprehensive document library that offers easy access to a wide range of resources, including brochures, installation instructions, technical documents, and certifications. This centralized repository is designed to help users quickly find and download the information they need.
5. The Fabricator Zone
- Registration and Approval: The Fabricator Zone is a secure login area designed for fabricators. Registration requires manual approval based on eligibility checks, ensuring that only qualified users gain access.
- Bulk Ordering with Real-Time Stock Levels: Approved users can bulk order products, with a real-time stock level traffic light system that provides up-to-date inventory information. This feature helps users make informed purchasing decisions and ensures smooth inventory management.
- Tiered Pricing: The system supports tiered pricing for different customer groups, providing customized pricing based on user eligibility. This helps cater to various customer segments effectively.
- Enhanced Document Library and Support System: The Fabricator Zone includes a more in-depth document library, offering detailed resources tailored for fabricators. Additionally, a robust support system is in place to assist users with any queries or issues.
- Marketing Tools and Certification Generation: Users can order marketing tools such as display stands and sample cases, view price lists, and automatically generate certifications. This comprehensive suite of tools supports fabricators in their business operations and marketing efforts.
- Profile Management: Users can easily amend their details within the Fabricator Zone, ensuring their information is always up to date.
6. Abandoned Cart Functionality
To reduce cart abandonment rates, we implemented an abandoned cart functionality. This feature sends automated reminders to users who leave items in their cart without completing the purchase, encouraging them to return and finalize their order. This functionality has proven effective in recovering potential lost sales and boosting overall conversion rates.
Results and Feedback
The new website and The Fabricator Zone have been very well received by Durasein’s customers. The advanced functionalities and improved user experience led to an immediate boost in sales following the launch. Feedback highlights the ease of use, the efficiency of the new systems, and the overall enhancement in customer satisfaction.
Results & Metrics
Conclusion
The redevelopment of Durasein’s website has successfully aligned with their global brand style and significantly enhanced the functionality and user experience. By integrating advanced features such as sample ordering, Royal Mail’s Click & Drop system, and the comprehensive Fabricator Zone, we have created a powerful digital platform that supports Durasein’s business operations and customer needs. The positive reception and immediate sales boost post-launch underscore the success of the project and our commitment to delivering impactful digital solutions.
More Case Studies
Durasein
Durasein, a global leader in solid surface solutions, required a complete redevelopment of their website to ensure it aligned with their international brand style. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with Royal Mail’s Click & Drop system, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature a comprehensive document library. A significant part of the project was developing The Fabricator Zone, a specialised login area for approved users with advanced ordering and support capabilities.