Case Study

Eve Subscription Box Website Development

eve logo
Client: Eve
Industry: Healthcare, Retail
Duration: 2 months

Project Overview

Eve is an innovative startup offering a subscription service that delivers high-quality period care essentials along with curated skincare and treats. Their mission is to make period care hassle-free and enjoyable. Eve approached us to create a comprehensive, user-friendly website that would cater to the unique needs of their subscribers, offering seamless integration between various functionalities.

Objectives

  • Develop a visually appealing and user-friendly website
  • Integrate a referral system and gifting options
  • Create a personalized experience through an initial questionnaire
  • Implement a period tracker that syncs with the subscription service
  • Automate shipping and warehouse operations
  • Collect and utilize product feedback for continuous improvement
  • Establish a community forum for user engagement
  • Provide tailored recipes, yoga, and fitness content
  • Develop a Wellness Hub for comprehensive guides and resources

Google Lighthouse Scores

1

Performance

1

Accessibility

1

Best Practices

1

SEO

Key Features and Functionalities

1. Refer a Friend
We implemented a seamless referral system, allowing users to invite friends to join Eve. This feature incentivised users with discounts on their subscriptions for each successful referral, boosting customer acquisition and retention.

2. Gift a Box
The gift-a-box feature enabled customers to purchase and send subscription boxes to friends and family, enhancing the user experience and expanding Eve’s customer base.

3. Initial Questionnaire
To personalise the subscription boxes, we developed an intuitive questionnaire that collects user preferences and menstrual cycle details. This data is used to curate the contents of each box, ensuring a tailored experience for every subscriber.

4. Period Tracker Sync
One of the standout features is the period tracker, which syncs with the subscription box delivery schedule. This ensures that the box arrives just in time, providing users with the necessary products before their period starts.

5. Shipping and Warehouse Automation
We integrated advanced automation for both shipping and warehouse management. This reduced manual errors, expedited the fulfilment process, and ensured timely delivery of subscription boxes.

6. Product Feedback Loop
The website includes a product feedback mechanism, allowing users to rate and review the items in their boxes. This data is crucial for Eve to continuously improve the product curation process, enhancing customer satisfaction over time.

7. Community Forum
To foster a sense of community, we developed a forum where users can share tips on pampering, pain suppression methods, and hormone management. This feature has significantly increased user engagement and provided valuable peer support.

8. Tailored Recipes
The recipe section offers dishes tailored to each stage of the menstrual cycle. This personalised content helps users manage their nutrition and well-being more effectively.

9. Yoga and Fitness Classes
We incorporated video classes focusing on yoga and fitness, accessible directly from the website. These classes are designed to help users stay active and manage menstrual symptoms through exercise.

10. Wellness Hub
The Wellness Hub is a comprehensive member area containing guides across various categories. This resource hub empowers users with knowledge and tips to manage their menstrual health and overall well-being.

Results & Metrics

30% of signups through the referral programme

90% of users renewed their subscriptions after the first month

Steady growth in monthly unique visitors post-launch

Significant increase in conversion rates compared to initial projections

Conclusion

The development of Eve’s website has been a successful venture, creating a robust platform that supports the startup’s mission of delivering high-quality, personalised period care. By integrating advanced features and focusing on personalisation and automation, we have positioned Eve to effectively meet the needs of their subscribers and foster a growing, engaged community. The initial feedback and metrics indicate a strong start, laying a solid foundation for future growth and innovation.

We Can Help You Too

Schedule your free 30-minute consultation today and take the first step towards transforming your online presence.

More Case Studies