Initial sales above predicted volumes
21% faster load times than closest competitor
4% decrease in lost orders through abandoned carts
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Case Study
Finesse Worktops Website Development
Client: Finesse Worktops
Industry: Manufacturing, Retail
Duration: 1 month
Project Overview
Finesse Worktops, a new entrant in the premium worktops and surfaces market, required a website that would establish its brand and drive customer engagement from the ground up. The new website needed to offer robust functionalities, including sample ordering with shipping fees handled through a Stripe Payment Gateway, integration with a product showcase gallery, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature a comprehensive document library.
Objectives
- Develop a website that aligns with Finesse Worktops’ brand identity and market positioning
- Implement sample ordering with shipping fees calculated based on the number of samples via Stripe Payment Gateway
- Ensure compliance with WCAG 3.0 standards
- Create a document library for easy access to brochures, installation instructions, technical documents, and certifications
- Develop a product showcase gallery
- Implement abandoned cart functionality to reduce cart abandonment rates
Google Lighthouse Scores
1
Performance
1
Accessibility
1
Best Practices
1
SEO
We commissioned Time Studios to build the Finesse Worktops website concurrently with two other websites! This was a strenuous task but they pulled it out of the bag. The team brought our vision to life and their attention to detail ensured a smooth and successful launch. I can’t fault anything they have done, and especially under the pressure of the multiple tight deadlines. Great work.
Rob Mckechnie
Digital Marketing Manager
Key Features and Functionalities
1. Sample Ordering System
We implemented a user-friendly sample ordering system that allows customers to order product samples. Shipping fees are calculated based on the number of samples ordered and processed through the Stripe Payment Gateway. This feature ensures a smooth and secure transaction process for customers.
2. Stripe Payment Gateway Integration
To handle shipping fees, we integrated the Stripe Payment Gateway. This allows for secure and efficient processing of payments based on the number of samples ordered, enhancing the overall customer experience.
3. WCAG 3.0 Compliance
Ensuring accessibility was a top priority. The website was developed in compliance with WCAG 3.0 standards, incorporating features like text scaling, high contrast modes, and screen reader compatibility. These measures ensure that the website is accessible to users with various disabilities, providing an inclusive digital experience.
4. Document Library
We created a comprehensive document library that offers easy access to a wide range of resources, including brochures, installation instructions, technical documents, and certifications. This centralised repository is designed to help users quickly find and download the information they need.
5. Product Showcase Gallery
We developed a gallery showcasing Finesse Worktops’ product range, enabling easy sample ordering directly from the gallery. This visually engaging feature helps customers explore the product offerings and make informed decisions.
6. Abandoned Cart Functionality
To reduce cart abandonment rates, we implemented an abandoned cart functionality. This feature sends automated reminders to users who leave items in their cart without completing the purchase, encouraging them to return and finalise their order. This functionality has proven effective in recovering potential lost sales and boosting overall conversion rates.
Results and Feedback
As a new product, the Finesse Worktops website quickly gained traction, attracting significant interest from customers and stakeholders. The advanced functionalities and improved user experience led to immediate customer engagement and satisfaction. The document library and product showcase gallery have particularly stood out, driving more traffic and conversions.
Results & Metrics
Conclusion
The development of Finesse Worktops’ website successfully established their brand identity and significantly enhanced the functionality and user experience. By integrating advanced features such as sample ordering with Stripe Payment Gateway, abandoned cart functionality, and comprehensive galleries, we have created a powerful digital platform that supports Finesse Worktops’ business operations and customer needs. The positive reception and increased customer engagement post-launch underscore the success of the project and our commitment to delivering impactful digital solutions.
More Case Studies
Finesse Worktops
Finesse Worktops, a new entrant in the premium worktops and surfaces market, required a website that would establish its brand and drive customer engagement from the ground up. The new website needed to offer robust functionalities, including sample ordering with shipping fees handled through a Stripe Payment Gateway, integration with a product showcase gallery, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature a comprehensive document library.