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Case Study
INA Website Redevelopment and Rebrand
Client: INA
Industry: Utilities
Duration: 2 months
Project Overview
INA (Independent Networks Association) represents the UK’s leading independent utility network owners and operators, serving the domestic, commercial, and industrial sectors across the UK. INA required a comprehensive website redevelopment and rebrand to better serve its community and enhance user engagement. The new website needed to offer robust functionalities, including a document library, a member library to showcase utility providers, and a news section for regular updates. The goal was to create an informative, user-friendly platform that supports INA’s mission to shape the future of the energy and water sectors through policy engagement, innovation, and service improvements.
Objectives
- Redevelop and rebrand the website to align with INA’s new identity and mission
- Create a comprehensive document library for easy access to industry resources
- Implement a member library to showcase INA’s utility providers
- Develop a news section for regular updates
- Ensure the website is user-friendly, accessible, and optimised for performance
Google Lighthouse Scores
1
Performance
1
Accessibility
1
Best Practices
1
SEO
Key Features and Functionalities
1. Document Library
We created a comprehensive document library that offers easy access to a wide range of industry resources, including policy documents, guidelines, technical reports, and case studies. This centralised repository helps users quickly find and download the information they need.
2. Member Library
To highlight INA’s membership, we developed a member library that showcases the various utility providers associated with INA. Each member profile includes a summary and links to their website.
3. News Section
We implemented a dynamic news section that allows INA to regularly update their audience with the latest industry news, policy changes, innovations, and events. This section is easy to manage, enabling INA to keep their community informed and engaged.
4. User-Friendly Design
The website was designed with user experience in mind, ensuring easy navigation and accessibility. The layout is clean and modern, with intuitive interfaces for accessing the document library, member library, and news section, making it easy for users to find relevant information.
5. Performance Optimisation
We ensured the website is optimised for performance, with fast load times and efficient functionality across all devices. This included optimising images, leveraging browser caching, and minimising code to deliver a seamless user experience.
6. Rebranding
We led the rebranding effort to align the website with INA’s new identity. This involved updating the logo, colour scheme, typography, and overall visual style to reflect the organisation’s fresh and modern look. The rebrand aimed to enhance INA’s market positioning and create a cohesive brand experience across all digital touchpoints.
Challenges and Solutions
Comprehensive Content Management
Developing a platform that effectively manages a wide range of content required careful planning and execution. We ensured that each section was thoroughly tested and integrated, providing a seamless and cohesive user experience.
Ensuring Accessibility and Usability
To provide a seamless user experience, we focused on creating an accessible and user-friendly website. This involved adhering to web accessibility standards and implementing best practices in web design to enhance usability.
Regular Content Updates
The news section required a flexible content management system that allows INA to easily update and manage news articles. We developed a straightforward backend system that facilitates quick updates and content management.
Rebranding Integration
Integrating the new brand identity across the website involved meticulous attention to detail. We ensured that all visual elements, from the logo to the colour scheme and typography, were consistently applied throughout the site, creating a unified and professional appearance.
Results and Feedback
The INA website was launched successfully, providing a comprehensive and user-friendly platform for members and stakeholders. The document library, member library, and news section have been particularly well-received, helping to enhance user engagement and satisfaction. The rebranding efforts have given INA a fresh and modern look, improving its market positioning. Users have praised the website’s intuitive interface and robust functionalities, highlighting its positive impact on their experience with INA.
Results & Metrics
Conclusion
The redevelopment and rebranding of INA’s website have significantly enhanced their operational efficiency and user engagement. By integrating advanced features such as a comprehensive document library, member library, and news section, and leading the rebranding effort, we delivered a powerful digital platform that supports INA’s mission and operational needs. The positive feedback and improved performance underscore the success of the project and our commitment to delivering impactful digital solutions.
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INA
INA (Independent Networks Association) represents the UK’s leading independent utility network owners and operators, serving the domestic, commercial, and industrial sectors across the UK. INA required a comprehensive website redevelopment and rebrand to better serve its community and enhance user engagement. The new website needed to offer robust functionalities, including a document library, a member library to showcase utility providers, and a news section for regular updates. The goal was to create an informative, user-friendly platform that supports INA’s mission to shape the future of the energy and water sectors through policy engagement, innovation, and service improvements.