6% increase in engagement
46% increase in visitors
3% decrease in lost orders through abandoned carts
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Case Study
Panelstyle Website Redevelopment
Client: Panelstyle
Industry: Manufacturing, Retail
Duration: 1 month
Project Overview
Panelstyle, a prominent provider of high-quality wall and ceiling panels, required a comprehensive website redevelopment to better align with their brand and enhance user engagement. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with Royal Mail’s Click & Drop system, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature a comprehensive document library and a product showcase gallery.
Objectives
- Redevelop the website to align with Panelstyle’s brand identity
- Implement sample ordering with maximum units per order
- Integrate with Royal Mail’s Click & Drop system
- Ensure compliance with WCAG 3.0 standards
- Create a document library for easy access to brochures, installation instructions, technical documents, and certifications
- Develop a product showcase gallery
- Implement abandoned cart functionality to reduce cart abandonment rates
Google Lighthouse Scores
1
Performance
1
Accessibility
1
Best Practices
1
SEO
Time Studios successfully handled the redevelopment of the Panelstyle website, ensuring all our requirements were met. They have made the entire process smooth which has highlighted their dedication and expertise. I highly recommend them!
Rob Mckechnie
Digital Marketing Manager
Key Features and Functionalities
1. Sample Ordering System
We implemented a user-friendly sample ordering system that allows customers to order product samples with a defined maximum units per order. This feature helps streamline the sampling process, making it easier for customers to select the right products for their needs.
2. Integration with Royal Mail’s Click & Drop
To enhance the order fulfilment process, we integrated the website with Royal Mail’s Click & Drop system. This integration ensures efficient and accurate shipping, providing customers with reliable delivery services.
3. WCAG 3.0 Compliance
Ensuring accessibility was a top priority. The website was developed in compliance with WCAG 3.0 standards, incorporating features like text scaling, high contrast modes, and screen reader compatibility. These measures ensure that the website is accessible to users with various disabilities, providing an inclusive digital experience.
4. Document Library
We created a comprehensive document library that offers easy access to a wide range of resources, including brochures, installation instructions, technical documents, and certifications. This centralised repository is designed to help users quickly find and download the information they need.
5. Product Showcase Gallery
We developed a gallery showcasing Panelstyle’s product range, enabling easy sample ordering directly from the gallery. This visually engaging feature helps customers explore the product offerings and make informed decisions.
6. Abandoned Cart Functionality
To reduce cart abandonment rates, we implemented an abandoned cart functionality. This feature sends automated reminders to users who leave items in their cart without completing the purchase, encouraging them to return and finalise their order. This functionality has proven effective in recovering potential lost sales and boosting overall conversion rates.
Results and Feedback
The new Panelstyle website has been very well received by both customers and stakeholders. The advanced functionalities and improved user experience have led to an immediate increase in customer engagement and satisfaction. The document library and product showcase gallery have particularly stood out, driving more traffic and conversions.
Results & Metrics
Conclusion
The redevelopment of Panelstyle’s website has successfully aligned with their brand identity and significantly enhanced the functionality and user experience. By integrating advanced features such as sample ordering, Royal Mail’s Click & Drop system, abandoned cart functionality, and comprehensive galleries, we have created a powerful digital platform that supports Panelstyle’s business operations and customer needs. The positive reception and increased customer engagement post-launch underscore the success of the project and our commitment to delivering impactful digital solutions.
More Case Studies
Panelstyle
Panelstyle, a prominent provider of high-quality wall and ceiling panels, required a comprehensive website redevelopment to better align with their brand and enhance user engagement. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with Royal Mail’s Click & Drop system, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature a comprehensive document library and a product showcase gallery.