15% increase in engagement
63% increase in visitors
4% decrease in lost orders through abandoned carts
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Case Study
Showerwall Website Redevelopment
Client: Showerwall
Industry: Manufacturing, Retail
Duration: 2 months
Project Overview
Showerwall, a leading provider of stylish and waterproof bathroom wall panels, required a comprehensive website development to reflect their brand and enhance customer engagement. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with Royal Mail’s Click & Drop system, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature comprehensive document libraries, a retailer locator, customer engagement galleries, a guarantee registration form, case studies, an interactive visualiser, and a Find a Fitter directory.
Objectives
- Develop a website that aligns with Showerwall’s brand identity and market positioning
- Implement sample ordering with maximum units per order
- Integrate with Royal Mail’s Click & Drop system
- Ensure compliance with WCAG 3.0 standards
- Create a document library for easy access to brochures, installation instructions, technical documents, and certifications
- Implement a Find a Retailer feature
- Develop galleries for product showcases and customer submissions
- Implement a guarantee registration form
- Feature case studies to showcase real-world applications
- Develop an interactive visualiser for product customisation
- Implement a Find a Fitter directory
- Implement abandoned cart functionality to reduce cart abandonment rates
Google Lighthouse Scores
1
Performance
1
Accessibility
1
Best Practices
1
SEO
Collaborating with Time Studios on the Showerwall website redevelopment was a stressful experience … but not because of them! They followed my design perfectly and introduced additional functionality, working around the clock to meet the extremely tight deadline for launch at the KBB event. Other agencies would not have put in the hours to turn this around, so thank you.
Rob Mckechnie
Digital Marketing Manager
Key Features and Functionalities
1. Sample Ordering System
We implemented a user-friendly sample ordering system that allows customers to order product samples with a defined maximum units per order. This feature helps streamline the sampling process, making it easier for customers to select the right products for their needs.
2. Integration with Royal Mail’s Click & Drop
To enhance the order fulfilment process, we integrated the website with Royal Mail’s Click & Drop system. This integration ensures efficient and accurate shipping, providing customers with reliable delivery services.
3. WCAG 3.0 Compliance
Ensuring accessibility was a top priority. The website was developed in compliance with WCAG 3.0 standards, incorporating features like text scaling, high contrast modes, and screen reader compatibility. These measures ensure that the website is accessible to users with various disabilities, providing an inclusive digital experience.
4. Document Library
We created a comprehensive document library that offers easy access to a wide range of resources, including brochures, installation instructions, technical documents, and certifications. This centralised repository is designed to help users quickly find and download the information they need.
5. Find a Retailer
To assist customers in locating the nearest retailers, we developed a Find a Retailer feature. This tool allows users to enter their location and find nearby Showerwall retailers, complete with contact details and directions, enhancing the shopping experience and driving in-store visits.
6. Gallery and Customer Gallery
- Product Showcase Gallery: We developed a gallery showcasing Showerwall’s product range, enabling easy sample ordering directly from the gallery. This visually engaging feature helps customers explore the product offerings and make informed decisions.
- Customer Gallery: We also created a Customer Gallery, where users can submit images of their installed Showerwall products. This feature encourages community engagement and provides real-life examples of how products look in various settings, inspiring potential customers.
7. Guarantee Registration Form
To provide customers with peace of mind, we implemented a guarantee registration form. This feature allows users to register their product guarantees easily, ensuring they are covered in case of any issues.
8. Case Studies
We included a case studies section to showcase real-world applications of Showerwall products. These case studies highlight the versatility and quality of Showerwall panels, providing potential customers with inspiration and confidence in their purchasing decisions.
9. Interactive Visualiser
We developed an interactive visualiser tool that allows customers to customise and visualise Showerwall panels in different settings and colour options. This feature helps customers make more informed choices by seeing how the products will look in their own spaces.
10. Find a Fitter Directory
To assist customers in finding professional installers, we implemented a Find a Fitter directory. This tool provides a list of qualified fitters, complete with contact information and customer reviews, ensuring customers can find reliable professionals to install their Showerwall panels.
11. Abandoned Cart Functionality
To reduce cart abandonment rates, we implemented an abandoned cart functionality. This feature sends automated reminders to users who leave items in their cart without completing the purchase, encouraging them to return and finalise their order. This functionality has proven effective in recovering potential lost sales and boosting overall conversion rates.
Results and Feedback
The new Showerwall website has been very well received by both customers and stakeholders. The advanced functionalities and improved user experience have led to an immediate increase in customer engagement and satisfaction. The Find a Retailer feature, engaging galleries, interactive visualiser, guarantee registration form, and Find a Fitter directory have particularly stood out, driving more traffic and conversions.
Results & Metrics
Conclusion
The development of Showerwall’s website has successfully aligned with their brand identity and significantly enhanced the functionality and user experience. By integrating advanced features such as sample ordering, Royal Mail’s Click & Drop system, abandoned cart functionality, comprehensive galleries, guarantee registration, case studies, an interactive visualiser, and a Find a Fitter directory, we have created a powerful digital platform that supports Showerwall’s business operations and customer needs. The positive reception and increased customer engagement post-launch underscore the success of the project and our commitment to delivering impactful digital solutions.
More Case Studies
Showerwall
Showerwall, a leading provider of stylish and waterproof bathroom wall panels, required a comprehensive website development to reflect their brand and enhance customer engagement. The new website needed to offer robust functionalities, including sample ordering, order limits, integration with Royal Mail’s Click & Drop system, and abandoned cart functionality. Additionally, it was essential for the website to comply with WCAG 3.0 standards and feature comprehensive document libraries, a retailer locator, customer engagement galleries, a guarantee registration form, case studies, an interactive visualiser, and a Find a Fitter directory.