Check out the SEO & SEM sessions coming to SMX East

Published on: 12th September 2019

Serious search marketers like you know that in an ever-changing industry, it’s essential to reevaluate what’s new, what’s changed, and what’s next…

What’s the latest with Google and Bing penalties?
How important is page speed, really?
Should voice search be a priority for your company?
Do know how to take advantage of new e-commerce platforms like Amazon Advertising?
What about offline conversion tracking?

… the list goes on. Get answers to your burning SEO and SEM questions and learn how to navigate the latest changes in search marketing at SMX East, November 13-14 in NYC!

Programmed by the editors of Search Engine Land, this year’s conference is an expert-led firehose of content… 90+ sessions covering everything from agency operations (new!) to local search for multi-location brands (also new!), video, content, mobile, and, of course, our bread and butter: Search Engine Optimization and Search Engine Marketing.

Here’s a look at the SEO and SEM sessions on tap:

SEO

Breaking Down The Periodic Table of SEO Factors: 2019 Edition
Learning From The Winners of Google Algorithm Updates
Behind The Scenes With Google Search Console and Bing Webmaster Tools
Advanced Tactics For A Mobile-First Indexing World
Conversational Search and The Impact Of Voice On SEO
JavaScript: The SEO’s Swiss Army Knife
Google and Bing Talk Spam and Penalties
Schema and Structured Data: “Hidden” Gold For SEOs
Satisfying The Need For Speed
The Correct Way To Test Your SEO Campaigns
Tackling the Challenges Of Enterprise SEO
Ask the SEOs

SEM

Breaking Down The Periodic Table Of SEM Factors: 2019 Edition
How To Properly Set Up Testing For Accounts Of All Sizes
Awesome Tests, Profitable Results
Must-Have Reports For SEMs
From Targeting Practice To Targeting Perfection: Your Key To Better Results
Under The Hood With Google Shopping, Amazon and Walmart Advertising
The State of Offline Conversion Tracking
Clarifying
The Murky Waters Of Attribution
Conversion Optimization For The Long Run
Roundtable: How Automation Really Works and When To Use It
Ask the SEMs

And don’t miss the SEO and SEM keynotes:

Keynote with Rand Fishkin – Google: From Everyone’s Search Engine to Everyone’s Competitor. In years past, Google has been the largest driver of traffic to almost every web-based business in existence. Today, that’s still true, but a strange new trend is rearing its head – Google’s becoming your primary competitor. From travel to sports, reference to news, and answers on every topic, the search giant is working harder than ever to keep searchers on Google rather than sending them to your sites. In this presentation, Rand will show, via clickstream data from 10s of millions of devices, how the landscape of the web is shifting, and how to compete against Google in a game they control.
SEM Keynote Conversation with Microsoft Advertising. With 20% market share, Bing offers many ways for advertisers to reach new markets. In this keynote, hosted by Search Engine Land Editor-In-Chief Ginny Marvin, you’ll hear what the Microsoft Advertising team has been working on, what advertising opportunities are being developed for the platform and where Microsoft sees search headed.
SEM Keynote Conversation with Google. Google’s Chief Search Evangelist Nic Darveau-Garneau, who works with Google’s most sophisticated advertisers to improve the profitability of their campaigns, will share an insightful keynote conversation with Search Engine Land’s Editor-In-Chief, Ginny Marvin. The two will discuss how the role of the search marketer has changed as a result of machine learning and automation as well as the steps SEM practitioners must take to succeed in this new world.

The agenda also features two exclusive new tracks dedicated to agency management and local search for multi-location brands. Take a look at some of the sessions and speakers in store:

Agency Operations and Management

Profitable Pricing Strategies For Agencies
Managing Clients, Managing Yourself
Handling Client Transitions
Making The Pitch: Putting Your Best Foot Forward Without Giving Away The Goods
Getting Your Agency Services Mix Right

You’ll hear from agency experts, like…

Rod Richmond (Clean Digital)
Julie Friedman Bacchini (Neptune Moon)
Jeff Campbell (Resolution)
Katy Lucey (Tinuiti)
Duane Brown (Take Some Risk)
Amy McClain (Clark+Meyler)
Justin Freid (CMI/Compas)

Local Search for Multi-location Brands

Ranking in Google Local and Google Maps
Google My Business From A to Z
Managing Reviews On Multiple Local Platforms
Local Presence Management for Multi-location Brands
Future-Now Local Search: Assistants, Voice, Maps and More

Get ready to learn from multi-location and local search experts, including…

Purna Virji (Microsoft)
Tanu Javeri (IBM)
Greg Gifford (Wikimotive)
Cori Graft (Seer Interactive)
Dan Leibson (Local SEO Guide)
Adam Dorfman (Reputation.com)
Monica Ho (SOCi)

Ready to register? Choose your ideal pass:

All Access: All sessions, keynotes, networking, and amenities. Book now and save $300 off on-site rates!
All Access + Workshop Combo (best value!): The complete SMX experience + your choice of immersive, full-day workshop. Book now and save $600 off on-site rates!
Expo+: Access to the Expo Hall and select networking events, plus downloadable speaker presentations, WiFi, refreshments, and more. Book now and… it’s free!