Epsilon launches brand consideration metrics at individual level
Exclusive to MarTech Today, data-based digital marketing platform Epsilon has launched what it calls an “industry first solution” to measure…
The need to take a fresh look at consumer data
Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of…
Next on MarTech Live: Is this the time to be innovating with Your Martech stack?
On Wednesday, September 2 at 2pm ET, MarTech Today’s, Editorial Director, Kim Davis, continues the MarTech Live series by talking…
Replay: MarTech Live explores the many minds of marketing technologists
Scott Brinker of MarTech Conference, HubSpot and Chiefmartec At MarTech Today, we create content for marketing technologists, the superheroes of…
Marketers expect slight cut to martech budgets, but new platforms still the focus
With the global coronavirus pandemic still wreaking having on businesses large and small, marketing teams are preparing for a fiscal…
SugarCRM acquires high-profile start-up Node
AI-as-a-Service platform Node has had no trouble attracting attention since its founding by Falon Fatemi in 2014. Fatemi, hired by…
Building a better Budweiser eCommerce platform
In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would…
Back to school looks very different this year
Back to school can often look different state by state and school district by school district, but one thing we…
Zendesk responds to global CX pressures
The global pandemic may have simply accelerated already existing trends towards digital engagement between customers and brands, but that acceleration…
The importance of data and analytics to Adidas
We’ll be sharing the full results of our survey, 5 questions: Forecast 2021, later this week. In the meantime, we’re…
How to improve workflow with Kanban
If you’re a marketing team that’s been caught up in a process that’s preventing you from getting work out the…
10 tactics to improve your email marketing campaigns
With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But…
How the banking and financial services industries have turned digital
With your neighborhood banking branch essentially turning into another app on your mobile phone, most banking functions have been transformed…
How two martech companies are taking on the cookieless world
In the first part of this feature, we talked about how the blocking of third-party cookies by Chrome, following in…
The death of cookies and the threat to digital marketing
“The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions…
Facebook launches free ‘paid online events’ for SMBs and others
Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the…
The 5 critical elements for local marketing success
What goes into a successful local marketing campaign? Best practices that have emerged focus on these five campaign elements: Listing…
Agency commits to equality in influencer marketing
As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer…
Release Notes: Intercom brings new features to the customer conversation
The current work environment has focused attention on building digital engagement with customers. Intercom has responded by launching enhancements to…
Majority of chains call local-digital marketing an ‘untapped opportunity’
When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like…
How the auto sales industry is transforming into digital dealerships
Of all the digital transformations that have occurred in sales in the first two decades of the 21st century, the…
15 seconds of engagement as a simple content metric
Time on page is a familiar metric for content success, although it’s obvious that a page can be left open…
How visual commerce is transforming the customer experience
As we near the six-month milestone in the new world of the digital customer experience, one often overlooked segment is…
It’s time to think differently: Oracle CX Cloud
“Every function in the front-office has to move faster than they ever have before,” said Rob Tarkoff, EVP of Oracle…
Google extends lead forms to YouTube, Discovery campaigns
Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead…
Release Notes: Amperity partners with Infutor
Amperity, the AI-powered customer data platform, and Infutor, the consumer identity data platform, today announced a partnership aimed at providing…
How search data can inform larger online business decisions
As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence.…
Release Notes: Reveal Mobile adds Tapad device-matching to its location data
Reveal Mobile, the location-based analytics and attribution vendor, uses its VISIT Local software to analyze foot traffic for stores and…
Business stress is no excuse to spam
Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise…
Ad industry groups launch effort to push for addressable media standards
Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle…
Selecting the right digital platform for a virtual event
The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of…
Release Notes: Jivox launches purchase predictions for eCommerce
Jivox, a digital marketing company that drives engagement across paid and owned media, has announced the launch of Kairos, a…
Why SEOs should care about brand
I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I…
5 tips for starting international PPC
Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails…
Here’s an alternative to cookies for user tracking
For over 20 years, website analytics has leveraged the use of persistent cookies to track users. This benign piece of…
Pure open source development is not the future of martech
“It’s not the ideal model for building marketing applications that are going to run natively in the cloud.” That was…
Michael Phelps and Kane Brown are leading this month’s virtual event revolution
The definition of a live event has been shifted 180 degrees since March. Thanks to COVID, it rarely means in-person…
ABM’s corporate IP problem
It was a post by Sara McNamara on LinkedIn which drew our attention to the fact that, to the extent…
Release Notes: Braze boosts orchestration and personalization
Braze, the customer engagement platform, this week announced the a series of product enhancements, some of which were already on…
The importance of valuing latent orders to successful Amazon Sponsored Products management
Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as…
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
Earlier this year, Google surprised merchants by opening up the Google Shopping tab in its search results to free product…
Release Notes: CRM + project management = Insightly’s new mobile app
With a client roster that tops over 25,000, including AT&T, Bloomberg and Bosch, CRM and marketing automation provider Insightly has…
How and where to fight for your marketing budget
Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often…
Join us online Oct 6-8 for MarTech
Just because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your marketing efficiency, scale, and…
Release Notes: Several features added to Marketo Engage
Marketo Engage, which became part of Adobe in 2018, has announced a new release, with some features available July 31,…
Rethinking progressive profiling to find out what’s happening with your customers now
Three years ago – remember three years ago? When life was normal, and we could eat, shop and travel, and…
Interactive martech supergraphics have arrived
If you feel like getting your eyesight tested after five minutes poring over Scott Brinker’s famous Martech 5000, you may…
Release Notes: Salesforce announces innovations for uncertain times
At a press conference this morning, Salesforce executives announced three areas of innovation aimed at responding the current business environment.…
Back to basics: How to manage your brand through a crisis
Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current…
How AI and video marketing can work together in the time of COVID
“While early adopters of AI are still bullish, their competitive advantage may be waning as barriers to adoption continue to…
CabinetM and Stacktus merge
CabinetM, the Boston-based martech management and visualization platform has merged, effective immediately, with Denver-based Stacktus, a platform with a similar…
The Week in Martech
Episerver launches Intelligence Cloud, appoints new CMO This week Episerver, the content management and digital commerce platform, launched Intelligence Cloud,…
What’s behind the hype about Customer Data Platforms?
The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute…
How technology is changing what it means to be an effective marketer
The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and…
When will we return to in-person events? Answer our survey
Sure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too…
How to set up employee resource groups
Yesterday’s story on advancement for African Americans in martech, and tech in general, referred to employee resource groups (ERGs). Teresa…
How to advance Black leaders in martech
The systemic racism faced by Black people in the United States has been in the news cycle consistently for the…
Martech practitioners must leverage interdepartmental interactions
Managing marketing technology doesn’t happen in a vacuum. As a hybrid specialty spanning both technical and business realms, practitioners interact…
Facebook CCPA compliance challenges: Limited Data Use
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make…
Ad fraud prevention firm CHEQ enters PPC market
The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification…
Create TikTok ads that convert by embracing the platform’s storytelling style
Like most social media platforms, TikTok pays its bills by selling ads to brands that want to reach its hundreds…
CCPA enforcement starts now and most companies are ready
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That…
CCPA enforcement starts now and most companies aren’t ready
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That…
Facebook Ads boycott: What will be the measure of success?
The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether…
Replay: Addressing diversity recruitment and retainment in agencies and marketing teams
The lack of diversity in the advertising and marketing industry is not a new issue. Despite loads of research on…
July boycott: Marketing without Facebook Ads
Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want…
Is your business ready to start using LinkedIn Ads?
When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media…
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop…
Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available…
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics…
Content marketing in times of disruption
The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands.…
Welcome to the Predictive Marketing Era
Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the…
What’s Digital Commerce Advertising and what tools can help?
Digital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the…
This start-up is using AI to suggest emojis, social content for SMBs
There is no shortage of options for social media management tools; there are more than 300 listed on the marketing…
Here’s how to use the new Microsoft Ads Audience Network Planner
In March, I wrote a post about setting up a Microsoft Audience Ads campaign. I want to take this post…
Soapbox: Is my data telling me the truth?
As marketers, we face the overwhelming challenge of demonstrating proof that our tactics are effective. But how can we convince…
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
Google announced several features and updates Wednesday aimed at helping small and brick-and-mortar businesses re-emerge as local economies begin reopening.…
Actionable ways to drive diversity, equity and inclusion in your marketing organization
The lack of diversity in the advertising and marketing industry is not a new issue. There has been talk for…
Agile marketing in the era of COVID-19, BLM and recession
A good friend asked me an interesting question the other day: How can a company in the email space build…
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online…
Google to prohibit demographic, zip code targeting for housing, employment, credit ads
Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing…
Martech Spotlight: How Kenshoo does digital commerce ad management
Our Martech Intelligence Reports feature in-depth information about solutions in the category covered. Over the next weeks, we’ll be highlighting…
Text messaging is the most effective marketing channel most retail brands aren’t using
Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened…
Life after Google Shopping: Don’t be a one-trick pony
Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google,…
Despite budget cuts, CMOs still bullish on marketing automation investments
COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to…
Data roundup: Resources to help you market more effectively during COVID-19
The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we…
Sales tech gets a second look as sales enablement moves to the marketing org
Last October, before COVID-19 was part of the daily conversation, Forrester predicted 50% of B2B organizations would transition their sales…
How to choose the right agile marketing framework
I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter…
How a CDP can help reduce ad spend, drive revenue and build trust with customers
As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to tie-together customer…
Call analytics platforms: What are they good for?
Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of…
Combine location data and external trends to build diverse audience strategies [Video]
As markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies…
To be more agile, it’s time MOPs teams get comfortable saying ‘No’
Marketing operations teams that are most successful adopting an agile approach are the ones whose systems remain stable even as…
Pro Tip: Here’s how you need to work with Influencers on TikTok
Similar to other social media platforms, TikTok influencers are an important (and “influential”) part of the ecosystem. Working with influencers…
Boost in voice calls poses opportunities for marketers using call analytics platforms
While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has…
Breaking down the push and pull of expansion, consolidation across the martech app ecosystem
Everyone in our industry knows that the growth rate among marketing technology applications has been exponential for years now. The…
Has your opinion about attending conferences changed? Take our survey
Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of…
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing…
Facebook Marketplace is open for businesses selling new products
There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no…
Brands need to add new chapters to their crisis marketing playbook
There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this…
Who’s who in the identity resolution vendor landscape?
The enterprise identity resolution platform market is crowded with pure-play platforms, large data firms and credit reporting companies. Identity resolution…
