Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be customers.
Now it is heading in a new direction, having launched a Fuel Cycle Exchange (FCX) that integrates third-party analytical and other tools via an API.
The Los Angeles, California-based company compares this effort, which it describes as the first of its kind, to Salesforce’s AppExchange, where outside applications are integrated into the CRM platform. Except, of course, Fuel Cycle is here playing the role of Salesforce.
