How much is a happy customer worth?

Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience.

A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes with brands they love. They’ll go for the brand first, then the product.

On March 28, we’ll explore why a happy customer is more important than ever. Customer experience expert Christine Crandell will look at what goes into successful customer experience in a world of so many touchpoints. Katy Keim from Lithium will provide results of the new research, that quantify why building positive brand experience is now a key element for any successful marketing effort.

Register today for “The Value of a Happy Customer: Action steps to a great customer experience,” produced by Digital Marketing Depot and sponsored by Lithium.

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