Making Your Holiday Marketing Plan, Checking it Twice

By now, your holiday marketing is well underway. You’ve planned, prepared, and executed. And now it’s time to check back in and tackle the step that we most often see people forget: refining.

Some of the tips in our holiday guide you can probably go ahead and check off your list. But others are simple, easy ways to make sure you’re getting the most out of your holiday marketing:

  • Have you clearly communicated your shipping policies?
  • How clean are your permissions?
  • What are you doing to re-engage lapsed customers?

After all, email helps you sell more stuff. And that’s what makes the e-commerce holiday season bright. Take another spin through our holiday tips to make sure you’re doing everything you can this year.

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