This week, location-based marketing platform NinthDecimal is making native ads available through its services.
The San Francisco-based company offers a Location Graph, which employs location, shopping and purchase behaviors, customer relationship management and other data to target ads. A Location Conversion Index tracks attribution from online and other ads down to foot traffic and purchases in physical stores.
President David Staas told me that this is first availability by any platform of “native ads for mobile and desktop with location-derived audiences and offline attribution.”
[Read the full article on MarTech Today.]
