Rookie link-building and content outreach mistakes you won’t make twice

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt.

I’ve done many, many linking campaigns and have made my share of mistakes. Based on my experience, I am not sure which campaign was a bigger epic fail:

  • The campaign where all the email I sent went to the trash folder because I used a term associated with spam in the subject line.
  • The fact I launched a huge content campaign the same day Donald Trump was inaugurated.


These things happen. Mistakes are a key ingredient of learning, particularly when it comes to link outreach. You will probably make a lot of mistakes and get very frustrated before you learn how to consistently build links with content. It’s all part of the learning process.

What if you could skip over the costly learning curve and jump directly into all the link-building lessons without committing all the mistakes? Would you like to know which mistakes can be easily avoided?

Let’s go through a series of rookie mistakes most people make when getting started with content promotion as a tactic for building links.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

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