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The Ultimate eCommerce CMS

Magento is a multi-faceted eCommerce platform, which offers analytics, reporting, layered navigation, and product configurations. Being open-source, the growth of Magento depends on user contribution. Users also have free reign over the content, function and aesthetic of their online store. This means they enjoy the benefits of individualisation as they craft their website to accommodate the nature of their business. Proving to be the fastest-growing eCommerce platform, Magento is a significant competitor to other eCommerce brands. Garnering immense credibility, it caters to the needs of over 90,000 users, including big-name companies such as Harvey Nichols and Samsung.

Key Features

Magneto can be easily integrated with a lot of major third-party sites such as Google. Similarly, Magento is also supported by some of the most popular payment gateways such as PayPal as well as major shipping companies including UPS and FedEx.

As Magento is a particularly feature-rich eCommerce platform, it has many specialised tools and features which are often absent in alternative programs. Magento recognises a range of international currencies as well as allowing visitors to review products and create a wish list.

Where the majority of online eCommerce platforms only allow a site to have a single online store, Magenta allows a company to run multiple stores from the same backend interface. Furthermore, Magenta also allows all of these stores to me managed on the same admin panel, therefore, making the eCommerce platform more user friendly.

As one of the newer eCommerce platforms, Magento has developed on the strengths and weaknesses of earlier alternatives in order to create a shopping cart platform that exceeds similar products. Similarly, being an open-source platform, Magento is constantly updated by a team of designers to ensure the program is constantly running smoothly, any problems are efficiently resolved and any user questions or queries are quickly answered.

An Overview