Mobile ad platform Smaato has launched what it describes as “the advertising industry’s first Inventory Discovery feature.”
Part of the company’s SDX (Smaato Demand Platform), it is a self-service tool so that advertisers can automatically identify the mobile inventory they want to buy.
Filtering allows the identification of inventory based on such parameters as time, Queries Per Second, geography, ad format, operating system or device types. After locating the inventory they want, advertisers can then begin receiving requests for bids.[Read the full article on MarTech Today.]