Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false perceptions. Clearly, creating false perceptions in mass media is a dangerous thing, and it can sway public opinion and policy greatly.
But what about search engines and other content distributors? Even before the US election, German Chancellor Angela Merkel warned that search engine algorithms, “when they are not transparent, can lead to a distortion of our perception, they can shrink our expanse of information.” What responsibility, then, does a search engine have to produce truthful information?
[Read the full article on Search Engine Land.]Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
Related Articles
Google posts its new policy against fake news & 'misrepresentative' sites Why Google might not be able to stop "fake news" Facebook may start flagging fake news posts, says Mark Zuckerberg Facebook now re-ranks News Feed stories in real time on the client side
Read the original article here
