Want to understand your marketing stack better? Enter the 2019 Stackie Awards

It’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries.

The Stackie Awards are given each year at our MarTech Conference to acknowledge noteworthy marketing stacks. By participating in this visualization exercise, companies have an opportunity to reflect on their own stacks, while getting a sneak peek into others’ thought processes.

Conference Chair Scott Brinker says that The Stackies “isn’t a vanity award, but an educational program. Everyone in the marketing community benefits from the entries.”

Digital marketers agree. In a LinkedIn post last month, digital technology consultant Farid Mheir posted what the award show means to the martech community:

Farid Mheir post: LinkedIn

Slideshow co-founder Amit Ranjan lauded the show for its depth of perspectives.

This is a GOLDEN deck for all digital marketing folks!

It captures marketing stacks of 54 diff tech cos. See examples from Cisco, Hubspot, Juniper, Kurtosys

-> "The Stackies 2018: Marketing Tech Stack Awards" https://t.co/k7QF9gMHUI #MarTech #marketing #stack #digitalmarketing pic.twitter.com/ysVmhpY5RH

— Amit Ranjan (@amitranjan) October 9, 2018

How to enter. There are no hard and fast rules on how to show your visualization.

“You might illustrate your stack as a value chain, a technical architecture, a customer journey map, a process flow diagram, a market strategy, a capabilities matrix — or your own original view on how marketing technology is orchestrated in your organization,” Brinker said.

The judges will base their decisions on the following criteria:

  • Alignment: How well-aligned your stack is with your business.
  • Concept: How insightful the conceptual organization is.
  • Clarity: How easy it is to understand.
  • Design: How visually appealing the aesthetics are.
  • Detail: How detailed it is.

Submit your stack here before 11:59 pm Friday, Mar. 15 PST. Instead of charging an entry fee, the MarTech conference will donate $100 to non-profit organization Girls Who Code, up to a grand total of $10,000, for every valid Stackies submission.

There will also be a ceremony at MarTech in San Jose in April to celebrate everyone who participated — and award trophies to the five best entries.

Browse through past entries. More than 150 marketing stacks have been shared through The Stackies over the past four years. Here are the entries and winners from 2018:

The Stackies 2018: Marketing Tech Stack Awards from Scott Brinker

This story first appeared on MarTech Today. For more on marketing technology, click here.

Read the original article here

You may also like


Get in Touch

Hi there, thanks for stopping by. If you need help with anything, just fill in the form below.
Alternatively, you can call us on 02392 984 730