Influencer marketing could use some soul searching, a recent survey points out. “The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals worldwide through an online form. It showed influencer marketing has a growing fan base among marketers, who are also wary of its pitfalls. Fyre, Payless, Lil Miquela. Recent pitfalls have included the role of influencers in propelling the Frye music festival fiasco in 2017, the duping of fashion influencers in Payless’ fake luxury shoe store event, and the suit against influencer Luke Sabbat for accepting a $60,000 marketing contract to promote Snapchat Spectacles — and then failing to do so. And that’s not even mentioning the bots whose auto-liking and auto-commenting boost the reputation of selected influencers, or the completely AI/computer-generated influencers, like Lil Miquela. These kinds..
A third-party vulnerability exposed admission records, essays, transcripts and sensitive personal information of Stanford University students, including Social Security numbers, ethnicity, legacy status, home address, citizenship, criminal record and financial situation, writes The Stanford Daily. The university has been using NolijWeb, the vulnerable content management system, for about 10 years but now plans to find another platform to host its files. NolijWeb is a highly popular platform among schools and universities to let students access school files, and other institutions could be dealing with the same vulnerability. The glitch has apparently has leaked student files since 2015. Students who submitted requests under the Family Educational Rights and Privacy Act (FERPA) could not only see their own education records, but those of other students as well. The vulnerability was detected and investigated by a student who gained access to the data by simply changing numeric IDs i..
From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a complete return-on-investment (ROI) by combining cross-channel attribution with cross-channel marketing spend. Since its founding in 2014, the San Francisco-based company has offered attribution and ROI, but in device-specific silos, beginning with its origins in mobile. But the new Cross-Platform and Cross-Device ROI Analytics capability on its existing Marketing Intelligence Platform, CEO Gadi Eliashiv said in an interview, now connects attribution, spend and ROI across channels, giving a more complete view of an ad’s impact. An example of the different approach. In the past, Singular said, a brand might run a Facebook ad on desktop at a cost-per-acquisition (CPA) of $50. Suppose a user clicked on the ad, went to the website of clothing retailer StitchFix on desktop, and made a $100 purchase on that site. A month later, let’s say, the same person saw a Goo..
Ransomware attacks have been increasing steadily for a few years, and operators gain confidence with every new strike. While cyber-experts burn the midnight oil coming up with solutions to thwart this dangerous form of malware, lawmakers in the U.S. state of Maryland are trying a shortcut – they aim to increase prison time for ransomware operators. Experts have long insisted that caving in to ransomware operators’ demands not only encourages them to strike again, but it also doesn’t ensure you get your data back. Using a security solution to prevent attacks undoubtedly helps, but the best defences against ransomware remain vigilance and offline backups. Because of the way ransomware works, though, operators often remain at large. That’s why legislators in Maryland have decided to give future cyber-crooks a scare, by increasing slammer time to 10 years for any ransomware attack resulting in losses greater than $1,000. Via DelmarvaNow: Maryland Senate bill 151, cross-filed with House..
A screenshot from Pullstring’s Converse software. Siri could be getting a boost, following Friday’s report that Apple has acquired voice tech startup PullString. The report by online news publication Axios did not specify deal terms, although it did indicate the price was about $30 million, plus about $10 million in potential earnouts by PullString executives. Apple has not confirmed the purchase. At first, talking toys. Started in 2011 by ex-Pixar employees, including former Pixar CTO Oren Jacob, the startup was originally called ToyTalk. Its initial projects were focused on in-character interactive voice tech for such toys as Hello Barbie and Thomas the Tank Engine, and a chatbot for Call of Duty’s Lt. Reyes. In September of 2016, it released its Author platform so that marketers could create their own text-based chatbots, and in December it added the ability to create voice-based skills for Amazon’s Alexa. In the fall of 2017, PullString launched a platform that was completely orien..
Torrent sites are banning CracksNow, a popular source of torrent uploads, after discovering that the uploader of cracks and keygens was distributing ransomware. CracksNow was labeled as “trusted” before a number of users started noticing bad things happening to their computers. Torrentfreak shows one of the more recent examples in a screenshot depicting comments to a now-removed torrent. According to the thread, the resulted download contained GandCrab version 5.1, the latest version of a nasty ransomware family. As any ransomware, GandCrab encrypts users’ files and demands a crypto-ransom in exchange for the keys. An administrator at torrent site 1337x.to told the publication, “He was banned by myself because I found ransomware in his uploads.” “I also checked the same uploads from him on a couple other torrent sites and got the same results. I immediately alerted their staff about it so they could investigate and take appropriate action, which they did,” he said. Several torrent ..
Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen said in an interview, Kochava can now link its mobile web cookies with its mobile app device IDs, to definitively track a given user’s action in an ad inside a mobile browser that leads to an app install or other app-based activity. “Stay in our lanes.” Previously, he said, the company’s attribution “had to stay in our lanes.” That is, user activity inside a mobile app can be tracked via a mobile device ID — that is, through the device’s Apple IDFA (Identity for Advertisers) or Android GAID (Google Advertising ID). They are not usually available for tracking ads in mobile web, and they are considered “deterministic,” because the ID lets the device be specifically and definitively identified. So, in that “lane,” Kochava can track in-app ad activity. On the mobile web, a Kochava-tracked ad can generate a cookie from Kochava’s own domain. Cookies have a..
To secure a mortgage, prospective homeowners need to prove their creditworthiness and financial health with a strong FICO score. A FICO score is the three-digit number based on one’s credit reports that help creditors assess how likely one can repay debt. E-commerce could learn a thing or two about ratings to determine one’s success — especially working with Amazon. The retailer’s sheer size and volume make it an e-commerce platform like no other that we have ever seen. What’s more, no one brand or company has created the ideal formula to sell their products on Amazon. My team has measured the successes and failures of hundreds of SKUs/brands and have realized that by amplifying specific components of one’s Amazon strategy, a brand or manufacturer can achieve unforeseen gains. The sum of the parts is greater than the wholeAccording to industry reports, global e-commerce will reach $4.5 trillion by 2021. What’s more, Mary Meeker’s latest Internet Trends Report cited that 49 percent of p..
Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create cost-per-action (CPA) loyalty campaigns to be made available via a brand’s app or website. Delivered as an API, the platform lets marketers create campaigns aimed at driving a specific action and, based on the user completing the action, deliver customer rewards in the form of digital and physical products available on Amazon. How it works. The Amazon Moments API offers a self-service tool where marketers can define a specific action they want a user to take on their website or app, and then choose an Amazon product or reward that will be delivered once the action is completed. For example, Amazon explains, if a fitness app developer knew that users who complete 30 workouts during a given time period are more likely to spend money on the app, it could incentivize users by giving them a reward for accomplishing this action. The Amazon Moments API lets ..
2018 alone has seen billions of accounts hacked across a wide range of applications and services, proving once more that even the biggest Internet players can’s always keep users’ accounts under lock and key. Hackers are increasingly apt at flying under the radar, making life hard for everyone in their crosshairs. While big companies have regulations like GDPR to fear, end users are finding it increasingly necessary to arm themselves with good password hygiene and best practices. Some vendors are more diligent than others, security-wise, but most give users plenty of options to deploy additional security layers, like two-factor authentication (2FA), recovery email, or printed security codes. As the biggest aggregator of user-generated data on the web, Google offers a wide range of security layers that users can opt in and out of, depending on their privacy needs, security awareness, or convenience. This guide offers a comprehensive look at these out-of-view options that every user sh..