What can you do better with your content marketing to get out in front and ahead of your competitors? Use three proven strategies not once but all the time!
In this article, we focus on three sure-fire actions you can take to get a lot more traction with your existing and new content contributions. Your blog posts, articles, social media posts, videos, reviews, feedback and much more can all work so much harder for you.
The starting point is knowing actions to take and repeat to boost your SEO with your content. The following recommendations are in no particular order; all of them need your attention as and when required.
Let’s start with analytics.
Use Customer Journey Analytics
Whether you’re using Google Analytics or a more advanced solution, focus on customer journey analytics which tells you a lot about your users. Deep analytics give you insights into what people like and don’t like. Consider it like having access to a built-in user-survey without your readers having to answer a single question.
On-page and bounce rates
There will be pages on your website that get the lion’s share of attention, in your analytics system look at your website pages with the longest on-page time and lowest bounce rates.
These ratings tell you what people are enjoying about your site content. With this information, you can hone in on what attracted users to the page and what is on it that holds their attention. If the page is an article – is it the title, the topic, or how it’s written, the layout using bullet points, headings images and videos. Does the page have a call to action, for example, a type of interactive content like a quiz or poll?
For your marketing campaigns, knowing how to interpret website analytics is essentially visitor and customer feedback without asking for it! However capturing the data, and knowing how to get what you need from it is just the beginning you also need to use it to improve your SEO and online performance.
Write Click-Worthy Title Tags
Google measures user-interaction signals for its ranking algorithm, including click-thru rate. The more clicks your website gets from Google, the more Google will boost you up in the rankings.
Click-worthy titles are priceless and serve as the introduction to your brand. First impressions can literally make or break your copy.
Keyword title tag
When you are drafting your title, develop title tags with a keyword in it to make it click-worthy.
Boring titles do not attract users, and click-bait turns them off. Marketing is a value-based commodity; if your title draws readers in and your content keeps them engaged, you’re doing it right.
Keywords are the magic words that connect you to readers. Using them in your title will ensure that your work is seen.
Be concise and use descriptors. What are readers looking for your content offers? Use descriptors that differ from existing content title tags, so your titles stand out.
Make it unique, spark curiosity. Make your title the unicorn in the field of horses. Ask yourself, what would make you stop and read this?
Write For the Internet
Since one of the user interaction signals that Google measures is dwell-time, the longer someone stays on your article, the better it is for your SEO.
The quality of your content is the most important way to draw users to your brand.
Then to capture users’ attention and keep it, you’ll need to make each word count, keep it concise and offer value.
What do you offer that is original and captivating? The element of surprise you offer will draw people toward your brand and keep them coming back.
Offer solutions to everyday challenges customers face and this keep them engaged with your content.
So you need to write using short paragraphs of 1-3 sentences. And you need to break up the text with images, bullet points, and quote blocks to make the page more readable.
As you develop content, make sure you write for keywords. Most people searching on Google are looking for answers to questions.
If your content answer questions more succinctly and correctly than your competitors, your articles will go up in the rankings. You can use these ideas to create useful content for your readers while paying attention to keywords and interestingly offering answers to their questions.
Internet writing is different from writing for print, so it may take a slight shift in mindset as you develop content. Most people are doing other things while they read, while some only skim through.
When you can attract readers with fun, practical content, there is a greater chance you will retain their focus and offer additional content that will keep them engaged in your brand.
Step out and differentiate yourself from the herd of other content providers.
Keep it simple and follow these recommendations to get more traction with your content marketing campaigns. Analytics are your best friend when you know how to read and put them to good use tweaking your content for higher conversion.
Content provision is never easy but a necessity. Set goals and rewards when your campaigns show you’re heading in the right direction.
This content was originally published here.