Deriving consistent value from analytics is no simple thing. It’s common to focus on the technical challenges, and with good reason: Getting a robust, reliable deployment of analytics on your sites and apps is certainly a lot of work in and of itself.
UK’s Home Secretary Amber Rudd is meeting with tech firms on Thursday to persuade them to cooperate in creating backdoors in end-to-end encryption of instant messaging tools for law enforcement to intercept private communication between terrorists.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Call it corny, but today’s marketers really need to create an emotional connection with their customers.
Megha Parikh 10 Dynamic E-commerce Trends to Land Sales 93 Wow-Score The Wow-Score shows how engaging a blog post is.
Megan Totka 5 Actionable Tips and Tools for Content Marketing 37 Wow-Score The Wow-Score shows how engaging a blog post is.
Content discovery service Taboola took another step this week toward making video ads a regular member of its family, announcing that it is now integrated with The Trade Desk advertising buying platform.
Joydeep Bhattacharya 16 Awesome Tricks to Boost Ecommerce Sales 58 Wow-Score The Wow-Score shows how engaging a blog post is.
Olga Smirnova How to start your first Brand Management campaign successfully … Wow-Score collecting now The Wow-Score shows how engaging a blog post is.
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Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog hosted outside of Facebook.