Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen said in an interview, Kochava can now link its mobile web cookies with its mobile app device IDs, to definitively track a given user’s action in an ad inside a mobile browser that leads to an app install or other app-based activity. “Stay in our lanes.” Previously, he said, the company’s attribution “had to stay in our lanes.” That is, user activity inside a mobile app can be tracked via a mobile device ID — that is, through the device’s Apple IDFA (Identity for Advertisers) or Android GAID (Google Advertising ID). They are not usually available for tracking ads in mobile web, and they are considered “deterministic,” because the ID lets the device be specifically and definitively identified. So, in that “lane,” Kochava can track in-app ad activity. On the mobile web, a Kochava-tracked ad can generate a cookie from Kochava’s own domain. Cookies have a..
2018 alone has seen billions of accounts hacked across a wide range of applications and services, proving once more that even the biggest Internet players can’s always keep users’ accounts under lock and key. Hackers are increasingly apt at flying under the radar, making life hard for everyone in their crosshairs. While big companies have regulations like GDPR to fear, end users are finding it increasingly necessary to arm themselves with good password hygiene and best practices. Some vendors are more diligent than others, security-wise, but most give users plenty of options to deploy additional security layers, like two-factor authentication (2FA), recovery email, or printed security codes. As the biggest aggregator of user-generated data on the web, Google offers a wide range of security layers that users can opt in and out of, depending on their privacy needs, security awareness, or convenience. This guide offers a comprehensive look at these out-of-view options that every user sh..
Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern marketing? The MarTech® Conference is designed for you, the senior decision-maker working at the intersection of marketing, technology, and management. Here are 8 reasons you should join us April 3-5 in San Jose: 1. Get solutions to complex challenges. MarTech delivers the strategies you need to overcome everyday marketing obstacles. Whether you’re struggling to see results from your martech investments, unsure of how to leverage A.I., or need to overhaul your marketing ops team… we’ve got you covered. Senior-level marketers from the world’s leading brands are eager to share their experiences and insights on what’s worked (and what hasn’t). See the complete agenda. 2. Validate your initiatives. Knowing you’re on the right path can be difficult. The case studies and playbooks presented at MarTech will confirm what you know and help make your case back at the..
London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP, or Accelerated Mobile Pages, is an open-source initiative from Google that creates stripped-down HTML pages, so they will load more quickly on mobile devices than regular mobile web pages. Previously, manual construction. A publisher’s AMP pages previously could contain money-making affiliate links, Skimlinks VP of Marketing Jean-Christophe Gombeaud said in an interview, but they had to be manually constructed in order for the publisher to earn a referral fee. In other words, a publisher’s AMP page could contain a brief review of a new camera, as well as a link to a retailer selling that camera. But, if the publisher wanted to receive a referral fee when a reader clicked that link and bought the camera — assuming the retailer participated in an affiliate program — then a tag would have to be manually inserted on the link. Automated referral fees. Now,..
IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near you. On Tuesday, the company announced that Watson software will now be made available to any cloud, vendor or other business. Any environment. Previously, Watson was primarily running on IBM’s cloud services. Now the Watson services can run in any environment — any cloud, multiple clouds, on-premises or hybrid combo. The capabilities include IBM Watson Studio for building and training machine learning, Watson OpenScale platform for managing multiple instances of AI regardless of where they originated, Watson Assistant for building conversational interfaces and Watson Assistant Discovery Extension for recognizing patterns in unstructured data. Watson is made available outside of IBM’s cloud through the IBM Cloud Private for Data, an open architecture for AI that includes application-building capabilities. Business Automation Intelligence. “The flexibil..
For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group announced Sunday at its annual leadership meeting. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Up to now, the organization’s board has represented a perspective from just about every quarter of the digital marketing landscape, including publishers, platforms, data management and tech. “I am excited to welcome this key group of innovators who are redefining how brands engage with their customers to join our efforts to grow the interactive media and marketing industry,” said Randall Rothenberg, CEO of IAB. “We look forward to working and learning together inside the IAB.” Why this mattersIAB, which provides analysis and perspective on a wide variety of issues facing digital marketing, has taken a deep dive over the past year into how direct-to-consumer (..
A popular browser extension has been removed by Google from the Chrome Web Store after it started spamming users with irritating pop-up advertisements. The “Automatic 4K/HD for Youtube” extension, used by over 4 million Chrome users to force YouTube into playing videos at high quality, was recently updated to display ads for another Chrome extension. Ironically, as ZDNet describes, the Chrome extension it began to aggressively advertise was one that purported to be an ad-blocker.The unwanted ads took advantage of Chrome’s desktop notification feature, in breach of Google’s developer policies. Disgruntled users left poor reviews on the extension’s page on the Chrome Web Store, warning others who might be considering installing the code, and turned to social media as they attempted to discover the source of the unwanted ads. Eventually they identified that the “Automatic 4K/HD for Youtube” extension was responsible for the nuisance pop-up ads. The inevitable concern, whenever a b..
The Swiss government has just announced a CHF250,000 investment in a new bug bounty program to prevent voting manipulation. Swiss Post will let professional ethical hackers attack its system for a month to ensure the e-voting system is secure, glitch free and can be made available across the country, reads a press release on the Swiss Post website. Once the system is considered bug free, Swiss citizens will get their voting cards in the mail. A pen test to check security has already been performed by “an accredited body.” Swiss security company SCRT will receive CHF100,000 for helping with the program. The project, to run from February 25 to March 24, is open to global applicants who could win up to CHF50,000, depending on the front-end or back-end weaknesses detected. The financial prizes will be decided by Swiss Post, not the federal government. Participants will give it their best to alter server security, steal data and influence votes. So far more than 1,000 participants are re..
Advertisers’ anticipation of 5G, per the Verizon Media survey As 5G begins its rollout this year across the U.S., 85 percent of consumers expect the increased bandwidth will benefit augmented reality experiences and 80 percent expect greater use of artificial intelligence. That’s the picture from a new survey about 5G from Verizon Media, “The 5G revolution: Excitement builds for advertisers & consumers,” released Thursday. Formerly called Oath, the organization’s portfolio includes Yahoo, Tumblr, AOL, Engadget and TechCrunch, and this is its first survey on the topic. Expecting better experiences, new creative ad formats. While the Verizon Wireless part of this extended corporate family has a vested interest in seeing 5G succeed, the survey’s sample size — 1779 consumers and 295 advertisers — supports the credibility of the findings. About half of advertisers expect 5G will result in better consumer experiences, new creative ad formats, better location-based targeting and better access..
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over the effectiveness of the industry-accepted fraud-fighting tool for programmatic ad buying and selling. DoubleVerify estimated that had the exploit not been detected, the scammers could have diverted between $70 million and $80 million of advertisers’ spending a year. Ads.txt, which stands for Authorized Digital Sellers, is a text file that publishers place in their site code, identifying authorized ad sellers to ad buyers. The protocol was introduced by the Interactive Ad Bureau (IAB) Tech Lab in 2017. DoubleVerify said that spammers spoofed legitimate sites and created a bot network to artificially pump up page views. Then it got around Ads.txt’s verification process by opening accounts with publishers’ approved resellers, which don’t have direct relationships with publishers. “While Ads.txt is a significant step toward resolving unaut..