DigitalMarketing

Shutterstock’s new music subscription offers affordable music licensing for content creators

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Shutterstock has launched an unlimited music subscription plan for content creators and digital marketers, offering more than 11,000 tracks that can be included in web-based content, including YouTube videos, podcasts and conference presentations.
The subscription fee is $149 per month, and includes access to the Shutterstock Music library with music tracks searchable by genre, mood or popularity. The company says its music selection has been curated by professional musicians, with hundreds of tracks added every month.
Why we should care This latest offering from Shutterstock gives digital marketers and content creators the ability to spice up their content — putting a professional shine on things like podcast intros, YouTube ads or conference and trade show presentations. At $149 per month, it’s a cost-effective feature for marketers lacking the budget and resources to invest in high-end music productions for various projects.
“Our new unlimited licensing option empowers creators..

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DigitalMarketing

Facebook releases several ad personalization capabilities

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Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week.
Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s format preference. Campaign managers can access this capability from the Facebook Dynamic Ad unit when creating ads for the catalog sales, traffic and conversions objectives in Ads Manager or the API.
“The dynamic formats and ad creative solution aims to meet people where they are in the customer journey by delivering a personalized version of the ad to everyone who sees it,” Facebook said.
Multiple text optimization in single-media ads. As we reported last month, Facebook has also rolled out a responsive ad feature that allows advertisers to input multiple text options for the primary text, headline and description fields when building single-med..

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CyberSecurity

Pipka JavaScript Skimmer Deletes Itself After Execution

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Visa has identified a new type of JavaScript skimmer in the wild that can erase itself from HTML code after execution.
The malware, named Pipka, was found running on several eCommerce websites in the United States. While the basic working principle behind this JavaScript skimmer is not new, its ability to delete itself after execution caught the attention of security professionals.
Pipka was actually running on a website already infected with another skimmer, named Inter. Pipka lets attackers see what form fields are parsed and extracted, and that includes incredibly important data such as payment account number, expiration date, CVV, and cardholder name and address.
“The most interesting and unique aspect of Pipka is its ability to remove itself from the HTML code after it is successfully executed. This enables Pipka to avoid detection, as it is not present within the HTML code after initial execution,” says Visa. “This is a feature that has not been previously seen in the wild, an..

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DigitalMarketing

Verizon Media policy shuts down bot-controlled inboxes from reporting data

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As the privacy landscape continues to shift in favor of user privacy, inbox providers are updating their policies and terms of service agreements in efforts to provide more security and transparency to users. But email service platforms and deliverability providers are feeling the effects — and they are trickling down to email marketers who rely on third-party providers that provide inbox data.
By enforcing their terms of service and data use policies, Verizon Media will no longer allow bot-controlled inboxes to report data to providers.
Image Source: 250ok Why we should care Earlier this year, Google tightened its grip on third-party developers that were in violation of its policies and scraping data from Gmail inboxes. Traditional methods of aggregating panel data on message characteristics and campaign performance over time have changed; providers including ReturnPath and eDataSource developed AI-driven panel replicators in response to the changes and to continue delivering panel..

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CyberSecurity

FCC Settles with InfoTrax Systems for Failure to Secure Data of 1 Million Clients

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Utah-based InfoTrax Systems, L.C. has settled with the FCC (Federal Trade Commission) for its failure to protect its data following a hack that exposed the data for 1 million clients.
Hackers breached the InfoTrax Systems infrastructure and remained undetected until the company inadvertently discovered the breach when an archive created by the criminals filled one of the server’s hard-drives to capacity.
InfoTrax Systems offers back-end operation services to multi-level marketers, including inventory, ordering, training, data security, and support for its clients’ website portals. The company stored sensitive information on its servers, such as Social Security numbers, payment information, user names and passwords, and various bank information, all in clear text format.
According to an Ars Technica report, the first breach took place in May 2014 when the attackers figured out a way to exploit an unpatched vulnerability. In total, the hacker accessed the company systems 17 times and ..

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DigitalMarketing

Amazon tops Google in Q3 smart speaker market report

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Market research firm Canalys reported that Amazon shipped three times the number of smart speaker/display units as Google in the third quarter of 2019. According to the company, Google was responsible for 3.5 million units compared with Amazon’s 10.4 million; Alibaba was second with 3.9 million.
Nearly 30 million units shipped in Q3. The third quarter saw shipments of 28.6 million smart speakers and displays overall, compared with 26.1 in Q2 2019 and 19.7 million in Q3 2018 according to Canalys. Privacy concerns don’t seem to have weakened consumer demand.
Canalys attributes Amazon’s success to the strength of the e-commerce giant’s direct channel, Prime Day sales and other promotions, as well as company’s Echo trade-in program. Google sells directly, through traditional retailers and other channel partners but its direct sales have proven no match for Amazon.
Display category grew 500%. Canalys pointed out that the “smart display category grew 500% globally to reach 6.3 million ..

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CyberSecurity

Facebook App for iOS Caught Accessing Camera in Background

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iPhone users reported that Facebook was opening the primary camera when the app was in use, leading to speculation that this function was being used to spy on people. Facebook was quick to say it was nothing more than a bug.
Some iPhone users noticed that the camera on their phone was open when they opened a video or photo in full screen, then it returned to normal. Many of them posted recordings on Twitter, showing just how it works, and the rumor mill took off.
Facebook and privacy make for a suspicious word combination in the public eye. The company is mired in controversy over private user data, and they are still trying to explain, with every chance they have, that their app is not secretly recording people.
It’s easy to imagine why iPhone Facebook users weren’t happy about their camera starting without their knowledge. The issue was first reported in a tweet by Facebook user Joshua Maddux, according to The Hacker News.
“Found a @facebook #security & #privacy issue. When the a..

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DigitalMarketing

10 Lessons from 10 years in marketing and 10 in sales

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In 1998, my software developer brother said: “you’ve gotta get into software – the internet is changing everything!” Fast forward to 1999, after passing a couple of interviews and slogging through some C++ books, I packed up my life, took a 50 percent pay cut, and headed to Denver to work as an inside sales rep for my first job in the software industry.
Today, exactly 20 years later, I lead a product marketing team at Salesforce. How did I get here? In summary: I spent 10 years in sales. Then, in August 2009, I walked into our HQ in San Francisco for my first day as a marketer and I have been in marketing ever since.
After 10 years in sales and 10 years in marketing, here are the 10 biggest lessons my career has taught me:
1. The best marketers never stop listening to customers.
In my experience, the best marketers I know are the ones who are always listening to customers. They’re passionate about delivering innovative and personalized experiences to their audience in the language..

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CyberSecurity

UK Labour Party Servers Hit by DDOS from Russia and Brazil

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A complex Distributed Denial of Service (DDoS) attack hit the UK Labour Party’s server infrastructure, but failed to compromise any system or to steal any data.
The Labor Party’s executive director of elections, Niall Sookoo, said that their security systems identified a large-scale attack designed to take the entire system offline. Fortunately, the server managed to deal with the attack.
“We have experienced a sophisticated and large-scale cyber-attack on Labour digital platforms. We took swift action and these attempts failed due to our robust security systems,” said Sookoo, according to a BBC report. “The integrity of all our platforms was maintained and we are confident that no data breach occurred.”
The last part of the statement is essential because that’s usually the goal of DDOS attackers. Organizations fear a denial of service attack will disrupt their online presence, and that’s certainly possible. Studies show that, 9 times out of 10, the cybercriminals are using such att..

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CyberSecurity

Attackers Still Finding Plenty of Systems Vulnerable to Bluekeep

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Despite the Microsoft-issued patch for BlueKeep, attackers are still exploiting the infamous vulnerability, underlining a problem with the way patches are applied in organizations and by individual users.
The SANS Institute observed exploitation of BlueKeep vulnerability in real time for a few months. The researchers use a tool named Shodan to monitor honeypots intentionally exposed to the Internet without the BlueKeep patch installed.
BlueKeep, tracked as CVE-2019-0708, is a vulnerability in the Remote Desktop Protocol (RDP) service affecting Windows XP, Windows 7, Windows Server 2003, and Windows Server 2008. The vulnerability could allow remote code execution without triggering any alarms on the targeted endpoint. The problem was so bad that Microsoft quickly issued a patch even for operating systems that were no longer officially supported.
“This vulnerability is pre-authentication and requires no user interaction. An attacker who successfully exploited this vulnerability could ..

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