DigitalMarketing

Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules

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Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user activity across the web.
Falling in line with the company’s pro-privacy position, the WebKit Tracking Prevention Policy outlines the web tracking practices it believes should be limited by default. Webkit, the open-source rendering engine that powers Safari, aims to treat attempts to circumvent the policy as security abuse: “We treat circumvention of shipping anti-tracking measures with the same seriousness as exploitation of security vulnerabilities.”
“No exceptions.” The policy issues a firm warning to parties who fail to adhere to the standards, stating:
“We do not grant exceptions to our tracking prevention technologies to specific parties. Some parties might have valid uses for techniques that are also used for tracking. But WebKit often has no technical means to distinguish valid uses from tracking, and doesn’t know what the parties involved wil..

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DigitalMarketing

The MarTech Minute: Deloitte introduces “blockchain in a box,” Accenture acquires Analytics8

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MarTech Minute briefs always appear first in our daily Martech Today newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.
CleverTap study indicates email is key for app user retention. The study, Industry Benchmarks for Ecommerce Apps, tracked 15 million users across 18 million devices, collecting 3.1 billion data points. The research showed that only 16% of users register within one week of installing an app; during the same one week period is when 70% of new user churn occurs. For brands using apps to engage with their customers, email is a critical component to retaining users.
Deloitte debuts “blockchain in a box.” The professional services firm has launched a plug-and-play product designed to help enterprise organizations showcase their blockchain solutions and capabilities to their clients. The product is designed as a mobile unit with nodes and monitors that can be linked to external services ..

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DigitalMarketing

Google wants new industrywide standards to balance privacy and ads personalization

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Most internet users understand the free content they consume is supported by data-driven advertising. Most people would prefer not to pay for content, but are also increasingly concerned about online privacy.
Google is seeking to navigate a middle path that balances privacy and user control over data and personalized advertising, which the internet has become increasingly dependent on. Building on announcements earlier this year at Google I/O related to Chrome and third-party cookie blocking, the company is initiating a standards discussion with the broader industry about how to support both user privacy and personalized, data-driven advertising.
The core principles. The guiding principles of the initiative are “transparency, choice and control.” Google’s Chetna Bindra, senior product manager, user trust and privacy, believes that this effort will potentially take several years to come to fruition. She also believes that the solution must be holistic and involve broad industry agreemen..

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DigitalMarketing

Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic

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Google is making system updates to fight invalid traffic and suspicious activity on its ad networks, the company announced Wednesday. It will also give AdSense and AdMob publishers more information when ad serving is restricted as a result of these new measures.
New risk prediction models. Google said this launch incorporates new machine learning models to predict high-risk ad traffic and block ad requests before they serve. The aim is to “identify potentially invalid traffic or high risk activities before ads are served,” said Andres Ferrate, chief advocate for ad traffic quality, in a blog post Wednesday.
“These defenses allow us to limit ad serving as needed to further protect our advertisers and users, while maximizing revenue opportunities for legitimate publishers,” Ferrate explained.
Site verification paying off. This builds on Google’s existing detection and filtering systems as well as its move last year to require new sites to go through a process to verify domain ownership o..

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CyberSecurity

Study: Americans won’t vote for candidates who approve ransomware payments

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Government officials’ decisions related to cybersecurity actively impact voting decisions among Americans, according to a recent study.
Awareness about cyber-security among U.S. residents today so high that Americans are now using this knowledge as a factor in their decision making. New research by The Harris Poll reveals that 64% of registered voters will not vote for candidates who approve of making ransomware payments. The results undoubtedly reflect the public opinion regarding recent ransomware attacks targeting U.S. municipalities.
Ransomware operators have collected more than a million dollars from just two attacks on the Florida cities of Riviera Beach and Lake City. Wanting to see their taxpayer money spent more wisely, 79% of registered voters will now consider candidates’ stances on cybersecurity when making future voting decisions, according to the study.
66% of Americans believe that government organizations should never make ransomware payments to cyber criminals, a st..

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CyberSecurity

D’oh! Apple botches iOS update, leaves iPhones open to jailbreaking

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For the first time in years, hackers have created a working exploit that can jailbreak the latest, fully-updated version of iOS.
And a goof by Apple has allowed them do it.
The result? Millions of Apple iPhone and iPad users who thought they were doing the right thing by updating their devices to iOS 12.4 are at an increased risk of being successfully attacked by hackers through the vulnerability.
Normally iPhones and iPads running the latest version of iOS are locked down, preventing users from installing code that has not been scrutinised by Apple’s security team and reducing the chances of malware infiltrating devices.
But a jailbroken iPhone or iPad opens doors for unauthorised and pirated iOS apps to be installed, which may be boobytrapped to spy upon your communications or even – potentially – hold your data to ransom.
Normally the source code for a jailbreak exploit is not made publicly available before Apple has pushed out a security update to prevent it from working.
In ..

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DigitalMarketing

Mavrck’s acquires GroupHigh to increase its influencer search index tenfold

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Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an undisclosed amount. GroupHigh will operate as a separate product post acquisition, with the company’s founder Bill Brennan and its CTO David Pinto continuing to lead operations.
“GroupHigh has built relationships with an impressive cohort of 9M+ bloggers, which is differentiated and complementary to our influencer index of social creators and micro-influencers,” said Mavrck co-founder Sean Naegeli.
Why we should careMarketers already using Mavrck’s platform to identify and build relationships with influencers will now have access to ten times the number of influencer profiles with the acquisition, the company said. GroupHigh’s blog and social search tool, which helps marketers find influencers that align with their brands, will also broaden Mavrck’s offerings, opening up new custom search and segmentation capabilities for brands.
“The expansion complements M..

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CyberSecurity

20 month prison sentence for British hacker who made fortune helping SIM-swap fraudsters

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A teenage British hacker has been sentenced to 20 months in prison after pleading guilty to selling hacking services and stolen personal data for cryptocurrency.
19-year-old Elliott Gunton was no stranger to the authorities, having previously been convicted in December 2016 for his role in the infamous hack of the telecoms firm TalkTalk.
Gunton, 17 years old at the time, avoided a prison sentence in relation to the TalkTalk breach, but was given a 12-month youth rehabilitation order.
You would like to think that such a close call would teach Gunton to keep on the straight and narrow in future, but unfortunately it did not.
On September 8 2017, Gunton hacked Australian designer Phil Darwen, who runs the “A Designer’s Mind” Instagram account with more than 1.4 million followers.
Gunton seized control of the Instagram account for two weeks, setting up an auto-reply that sent “grotesquely offensive” messages to Darwen’s customers.
At the time Gunton was being monitored by police unde..

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DigitalMarketing

Twitter introduces 6-second viewable video ad bids

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Twitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged if the ad is viewed for a full six-seconds with pixels at 50% in-view.
Twitter called it a “Flexible option for advertisers who care about the completed view metric, but are ready to lean into the mobile-first paradigm and develop short-form assets optimized for in-feed viewing.”
Why we should careThis new six-second video ad bidding option takes a page from YouTube’s 6-second bumper ads but offers the flexibility of running longer creatives. It should appeal to brands focused on substantive view rates.
“This six-second video ad solution, paired with compelling creative, increased our view rate by over 22%,” said Alice Oliveira, the CSB Brazil marketing director for Dell, who had early access to the video ad bid option.
Short-form videos with the sound-off that included clear branding delivered a significantly better ad recall and message association ..

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DigitalMarketing

Social Shorts: Facebook Movie ads, Reddit goes to Chicago, Quora’s LiveRamp integration

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This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning.
Pinterest pushes auto sales. According to new data from Oracle Data Cloud, Pinterest users tend to be early adopters of new car models. Oracle’s report revealed that people on Pinterest are 28% more likely to buy a new vehicle than people who don’t use Pinterest, and 31% are more likely to buy a new SUV model. Pinterest also says it now reaches one in two adults who plan to buy a car in the next six months, based on a March ComScore Plan Metrix Audience Profile report. “People are actively using Pinterest to learn more about their car shopping options,” writes Pinterest on the company’s blog, “Over seven million people on Pinterest engage with car-related content.”
Reddit comes to the Midwest. As part of its continued effort to bring more brand..

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