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Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often…

Marketo Engage, which became part of Adobe in 2018, has announced a new release, with some features available July 31,…

Three years ago – remember three years ago? When life was normal, and we could eat, shop and travel, and…

If you feel like getting your eyesight tested after five minutes poring over Scott Brinker’s famous Martech 5000, you may…

At a press conference this morning, Salesforce executives announced three areas of innovation aimed at responding the current business environment.…

Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current…

“While early adopters of AI are still bullish, their competitive advantage may be waning as barriers to adoption continue to…

CabinetM, the Boston-based martech management and visualization platform has merged, effective immediately, with Denver-based Stacktus, a platform with a similar…

Episerver launches Intelligence Cloud, appoints new CMO This week Episerver, the content management and digital commerce platform, launched Intelligence Cloud,…

The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and…