Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve toolsTwo months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad placement…Read Article
YouTube debuts TV subscription service, at $35 a month for 6 accountsBloomicon / Shutterstock.com Every day people spend almost as much time watching YouTube as TV. And now they can watch…Read Article
Amazon: virtual assistants and AI robots have free speech rights tooIn George Orwell’s classic dystopian novel 1984, every house is equipped with a “Telescreen,” a monitoring device enabling government surveillance.…Read Article
What will paid advertising look (sound) like on Amazon’s Echo and Dot?In late January, Amazon made the announcement that they are looking into how to monetize their Echo and Dot smart…Read Article
Amazon Alexa surpasses 10,000 skillsAmazon has announced another Alexa-related milestone: more than 10,000 skills are now available. (A “skill” is Alexa’s equivalent of a…Read Article
All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation…Read Article
Reports: digital, especially mobile, driving trillions in offline retail spendingThe $354 billion in 2016 e-commerce sales is small potatoes compared with offline retail spending: over $4.5 trillion according to…Read Article
YouTube’s unskippable 30-second video ads will sunset next yearTwin Design / Shutterstock.com YouTube has announced that it will no longer support 30-second video ads that users can’t skip,…Read Article
Intro to Agile Marketing: Work faster and smarter by changing how you workAre you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organizational…Read Article
Build Your Ultimate Martech StackIts not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency,…Read Article
Report: more than 13 million proximity sensors now deployed globallyProximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how…Read Article
Google image search lead Randy Keller jumps to PinterestIn its early days Pinterest was described as a “social scrapbooking” or photo sharing site. CEO Ben Silbermann has called…Read Article
See the MarTech Conference agenda nowMarTech returns to the San Francisco Hilton May 9-11. This year’s expanded edition features 8 tracks on topics at the…Read Article
Facebook’s ad policies revised to encourage inclusion and diversityLate last year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or credit-related ads.…Read Article
Super Bowl’s politically charged ads, like 84 Lumber’s, spark social buzzDuring this year’s Super Bowl, some advertisers had something more substantive to say than “Buy this product.” Instead of shying…Read Article
Google Home to star in new Super Bowl LI commercialA year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with…Read Article
Amazon Q4 beats earnings expectations but $43.7 billion in revenues fall shortThis afternoon e-commerce giant Amazon announced quarterly revenues of $43.74 billion and earnings of $1.54 per share. Earnings beat expectations,…Read Article
Instagram won’t fix Facebook’s ad load dilemma yet, but video mightFor the past six months or so, Facebook has been warning investors that it will max out the number of…Read Article
Snapchat rolls out QR-style ‘Snapcodes’ to open links in appOf course Snapchat has come up with a weird way to browse the web. And of course that way involves…Read Article
Tech firms join forces to push back on Trump immigration banStunned by the White House’s anti-immigration and travel ban, a group of major tech companies is planning on submitting a…Read Article
#DeleteUber: companies being forced by events to wade into political frayDespite the fact that most major US companies do some type of political advocacy behind the scenes, most brands don’t…Read Article
Using marketing automation to create successful email programs in 2017Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and brands…Read Article
GOOG: $26 billion in Q4 revenue beats expectations but earnings downGoogle parent Alphabet Inc. announced financial results for the fourth quarter of last year. The company reported $26.06 billion in…Read Article
Facebook tests putting its news feed ads in Messenger to make app more plug-and-pay for brandsFacebook is about to max out the amount of ads it can slot into people’s Facebook feeds, so it’s been…Read Article
Report: by end of 2017 there will be more than 30MM voice assistants in US homesInvestment research firm Consumer Intelligence Research Partners (CIRP) has estimated that there are now 8.2 million US homes with Amazon…Read Article
Women’s March a reminder of the incredible viral power of FacebookRecently Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election…Read Article
Twitter forces people to follow @POTUS, @FLOTUS & @VP accountsToday, the United States gained a new President, First Lady and Vice President. Those people inherited the official Twitter accounts…Read Article
Create new possibilities for your SEO & SEM campaigns2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats…Read Article
Why marketers should be paying attention to TwitchBefore you market to an audience, first you have to find them. Most marketers have their favorite channels — ones…Read Article
Holiday e-commerce sales crushed expectations, NRF saysNew data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales…Read Article
Snapchat’s updated search bar makes it easier to find Discover channels, Live StoriesSnapchat is finally stepping up its search game. On Thursday Snapchat began rolling out an update to its mobile apps…Read Article
Facebook Journalism Project aims to build stronger ties with news publishersIn the wake of the November election and “fake news” scandals, Facebook has taken several corrective measures and launched new…Read Article
Study: Gen Z more discriminating, more advertising resistant than Gen X or YA massive new demographically segmented study from Kantar Millward Brown presents an instructive (and challenging) set of findings for marketers…Read Article
Final holiday figures: $92B in e-commerce, omnichannel retail had big shareThe final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit…Read Article
Alexa, can you acquire new customers for marketers?The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “–…Read Article
Google launching free mobile site creation tool in India, will it come to North America?Google is trying to mobilize Indian small businesses. According to the Wall Street Journal, Google will introduce a free mobile-website…Read Article
From emotional analytics to Trump’s tweeting habits: Marketing Land’s most engaging stories of 2016Well, dear readers, we are mere hours away from officially making it through one of the more… unforgettable… years in…Read Article
A year in review: Search Engine Land’s top 10 columns of 2016Expanded text ads. Mobile-first index. Accelerated Mobile Pages. Possum. These are just a few of the many words and phrases…Read Article
What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the yearWhat a year it’s been in the digital marketing universe. No matter whether you were in display, social media, content…Read Article
Amazon launches Digital Day, a new sales holiday for digital productsOver the past two years we’ve seen Amazon excel at creating demand for Prime Day, a Amazon-generated sales holiday. This…Read Article
Periscope launches live 360 video broadcastingFor social media networks 2016 has been the year that live video took off. Facebook, Twitter and Instagram have made…Read Article
Amazon’s happy holidays: 9x growth in Echo family device salesAmazon’s Echo Dot, the best-selling item on Amazon.com this holiday season Amazon had itself a merry little huge Christmas this…Read Article
US District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuitAmazon has been ordered by US District Court Judge James Robart to disclose customer information for people who purchased WEN…Read Article
Cross-device ad tech: How to vet potential partners providing this critical stack elementCMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most tangible relationships are more likely with…Read Article
How your startup should be using Google AdWordsFor the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office,…Read Article
Twitter overcharged video advertisers due to error in its Android appWell, Twitter has one-upped Facebook. For more than a month, Twitter incorrectly measured brands’ video ads running on Android devices…Read Article
Improve search rankings and increase productivity with local marketing automation softwareManaging online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of…Read Article
Small business owners: 3 steps to creating accurate Google Analytics reports“Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing…Read Article
Do you have the martech knowledge you need?Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet…Read Article
The death of predictionPrediction has always been a tricky business. Weather forecasts, airline schedules and stock tips are often the butts of jokes…Read Article
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped…Read Article
#TheYouTubeAd contest recognizes AT&T, Budweiser, Old Spice & others for ‘iconic’ adsKaspars Grinvalds / Shutterstock.com According to YouTube’s ad of the year contest results, the most “iconic” ads of 2016 belong…Read Article
Amazon’s December email campaigns outperform competitors, earning nearly 20% read rateTwin Design / Shutterstock.com According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed…Read Article
How to use your buyer personas to build your 2017 marketing budgetIf you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think,…Read Article
Why good SEO is strategicFrom its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s…Read Article
Report: 91 percent would use abandoned apps again if disliked issues addressedMobile apps command about 60 percent of digital media time according to comScore’s 2016 Mobile App Report. However that time…Read Article
Prices increase next week. Save big at SMX West now.Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for 3 days…Read Article
[Reminder] Live webcast: Social Media Marketing 3.0Social media is now an integral part of marketing — spending on social media is expected to double to 25%…Read Article
Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game dayWhile many brands are focused on the holidays, a few are already looking past the New Year to February 5…Read Article
Ranked conversations have arrived to the Twitter mobile experienceDoes your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation…Read Article
3 coupon affiliate myths it’s time to stop blindly believingIt’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of…Read Article
Ad customizers just got a whole lot more powerfulI’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape.…Read Article
The trouble with truthSince the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially…Read Article
Amazon has sold more than 5 million Echo devices, with a big holiday to comeAccording to an analysis from Consumer Intelligence Research Partners (CIRP), Amazon has sold sold 5.1 million Echo devices in the…Read Article
Update: FTC holds Warner Brothers accountable for online influencer deceptionMark Van Scyoc / Shutterstock.com Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product…Read Article
Facebook may start flagging fake news posts, says Mark ZuckerbergOn Facebook nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users…Read Article
Famous.co bridges the divide between apps and mobile web with ‘Instant Apps’Famous is a company that has arguably failed — twice. But its most recent incarnation may have succeeded in solving…Read Article
Newly updated – Marketing Land’s “Content Marketing Tools: A Marketer’s Guide”Managing the volume of marketing content that needs to be created, distributed, analyzed and managed has become complicated, time-consuming and…Read Article
Facebook is killing people, posting erroneous ‘Memorialized Account’ messagesFacebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that…Read Article
Report: Most users will need multiple exposures to an app before they downloadHow does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and…Read Article
What it’s like to use Snap Inc.’s Google Glass-like SpectaclesSoon after Snap Inc.’s Spectacles went on sale on Thursday, I picked up a pair and walked around the Venice…Read Article
Twitter’s top biz exec Adam Bain is leavingThe individual who, for six years, has overseen the growth and recent deceleration of Twitter’s advertising business, Adam Bain, has…Read Article
Report: Nearly 90 percent of airports deploying proximity sensors, beaconsBeacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few…Read Article
Study says only 8 percent of shoppers using retailer apps, should they give up?It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of…Read Article
comScore sunsets its Compete PRO service and recommends SimilarWeb to its clientsIn April, media measurement firm comScore bought the Digital Intelligence unit of market research firm Millward Brown, which had built…Read Article
Facebook’s Q3 2016 earnings call: ad load issues, ad-blocker blocking, a video-only feedThere are a lot of things that can be learned from Facebook’s third-quarter earnings call on Wednesday. For starters, word…Read Article
Report: Apple Search Ads are driving installs with high retention ratesA few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early…Read Article
Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attentionBreaking! Facebook now allows advertisers to illegally target ads based on race. Except it doesn’t, despite some of the breathless…Read Article
LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960MLinkedIn released its Q3 2016 earnings report, showing a 23 percent year-over-year increase for the quarter with $960 million in…Read Article
Amazon reports sales up 29% YoY, earning $32.7B in Q3 2016Amazon released its Q3 2016 earnings report today, announcing $32.7 billion in sales for the quarter – a 29 percent…Read Article
Twitter to cut workforce by 350 employees to refocus effortsWhat’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the…Read Article
Morgan Spurlock: The Greatest TED Talk Ever SoldWith humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest…Read Article