Search & social integration: Takeaways from SMX WestAs someone playing a specialized role in an integrated agency, I am always looking for ways digital teams can complement…Read Article
How to Build the Right Content Strategy for your Mobile AppShahid Mansuri How to Build the Right Content Strategy for your Mobile App 38 Wow-Score The Wow-Score shows how engaging…Read Article
April Fools’ Day 2017: Google Maps gets it started with Ms. Pac-ManIf you thought you would avoid April Fools’ Day gags and pranks this year because the actual day falls on…Read Article
The slow (but inevitable) advent of CRO in the PPC worldGianpaolo Lorusso The slow (but inevitable) advent of CRO in the PPC world … Wow-Score collecting now The Wow-Score shows…Read Article
Hacker steals 6.5 million accounts from Yu-Gi-Oh cloneA hacker allegedly used a vulnerability in MySQL to steal 6.5 million emails and poorly encrypted passwords from Dueling Network,…Read Article
Need a Website Redesign? Answer These Questions To Find OutNichole Mena Need a Website Redesign? Answer These Questions To Find Out 42 Wow-Score The Wow-Score shows how engaging a…Read Article
The art of social media minimalismMinimalism. As far as I can tell, it’s the art of throwing away things until your apartment looks like an…Read Article
Making the Best Facebook Ads in MailChimpSince rolling out Facebook Ad Campaigns a couple months ago, we’ve curated some content to help you learn the basics…Read Article
Advanced Facebook Marketing Techniques that Every Marketer Should KnowAnthony Bergs Advanced Facebook Marketing Techniques that Every Marketer Should Know 50 Wow-Score The Wow-Score shows how engaging a blog…Read Article
Periscope launches analytics dashboard & activity tab for video creatorsPeriscope is launching three new features today, topped by the development of an Analytics Dashboard that will give video creators…Read Article
What B2B Marketers Can Learn From B2C ExperiencesJason Kulpa What B2B Marketers Can Learn From B2C Experiences 46 Wow-Score The Wow-Score shows how engaging a blog post…Read Article
IBM’s Watson helps turbocharge Rocket Fuel with more brainpowerIBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial…Read Article
Data of 3.7 million Hong Kong registered voters stolenCarrie Lam Cheng Yuet-ngor has won the election for Hong Kong Chief Executive this Sunday, but this is not the…Read Article
Cybercriminals Target Healthcare Anonymous FTP Servers, Says FBIThe Federal Bureau of Investigation (FBI) has warned the healthcare industry that cybercriminals are actively scoping FTP servers that allow…Read Article
The Evolution of MailChimp’s Coffee HourMaybe you’ve heard about MailChimp’s Coffee Hour, our Friday morning speaker series. It’s been a staple of our culture for…Read Article
E-commerce Website Analysis of glamfashionjewels.it #semrushchatBecky Shindell updated E-commerce Website Analysis of glamfashionjewels.it #semrushchat 69 Wow-Score The Wow-Score shows how engaging a blog post is.…Read Article
Users leak sensitive data via Microsoft document-sharing site“Think before you click!” That’s advice we’ve often shared to computer users to help protect them against dodgy links and…Read Article
Self-serve analytics: Dream or reality?Deriving consistent value from analytics is no simple thing. It’s common to focus on the technical challenges, and with good…Read Article
UK government demands backdoors in end-to-end encryptionUK’s Home Secretary Amber Rudd is meeting with tech firms on Thursday to persuade them to cooperate in creating backdoors…Read Article
How much is a happy customer worth?Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer…Read Article
10 Dynamic E-commerce Trends to Land SalesMegha Parikh 10 Dynamic E-commerce Trends to Land Sales 93 Wow-Score The Wow-Score shows how engaging a blog post is.…Read Article
5 Actionable Tips and Tools for Content MarketingMegan Totka 5 Actionable Tips and Tools for Content Marketing 37 Wow-Score The Wow-Score shows how engaging a blog post…Read Article
Taboola & The Trade Desk now offer a single interface for native ads, video adsContent discovery service Taboola took another step this week toward making video ads a regular member of its family, announcing…Read Article
16 Awesome Tricks to Boost Ecommerce SalesJoydeep Bhattacharya 16 Awesome Tricks to Boost Ecommerce Sales 58 Wow-Score The Wow-Score shows how engaging a blog post is.…Read Article
How to start your first Brand Management campaign successfullyOlga Smirnova How to start your first Brand Management campaign successfully … Wow-Score collecting now The Wow-Score shows how engaging…Read Article
Facebook’s shoppable ‘Collection’ ad is its latest iAd-like formatTwin Design / Shutterstock.com Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog…Read Article
Apple: If hackers have our customers passwords, they didn’t steal them from usIf you were worried that hackers might wipe millions of iPhones, Macs and iCloud accounts there’s some good news today.…Read Article
Getting the Perfect Shot with BOTE BoardsLife in Destin, Florida is a little slower. But the ambling pace of smaller-town life hasn’t hindered husband and wife…Read Article
Reintroduced U.S. Bill Promises Improved Cybersecurity Standards for Cars and AircraftU.S. Senator Edward J. Markey, who pointed in a 2014 report to major gaps in the security of connected features…Read Article
$100 Million Phishing Scam Lands Lithuanian Man in PrisonA 48 year-old Lithuanian man was arrested for carrying out a sophisticated phishing scam on two multinational companies, which landed…Read Article
5 Ways to Become a Master Seller on Social MediaNarendra Sharma 5 Ways to Become a Master Seller on Social Media 52 Wow-Score The Wow-Score shows how engaging a…Read Article
Facebook adopts header bidding to make its ad network more competitive with Google’sLong story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get…Read Article
5 Important Audience Targeting Tips for Your SEO CampaignLarry Alton 5 Important Audience Targeting Tips for Your SEO Campaign 41 Wow-Score The Wow-Score shows how engaging a blog…Read Article
Advice for E-Commerce Newbies from We Make WebsitesHelping our users sell more stuff is a big goal of ours at MailChimp, so we’re always on the lookout…Read Article
How to harness the power of Facebook Local Pages to drive in-store salesYour brand might be doing an excellent job of maintaining your main Facebook Page, but you may have overlooked the…Read Article
Saks Fifth Avenue hit by hackers, exposes customer dataDumb security mistakes on online shops enabled hackers to recently claim more victims in the fashion retail sector, including luxury…Read Article
Hackers claim they will wipe iPhones and iCloud accounts unless Apple pays ransomA group of hackers are allegedly threatening to remotely wipe millions of iPhones and iCloud accounts, unless Apple agrees to…Read Article
IoT, biometrics revolutionizing the global payments industryHow many times have you paid with your phone — NFC for tap-and-go services, scanning QR codes on your electricity…Read Article
Remote Code Execution Vulnerability Affecting 318 Cisco SwitchesFollowing the WikiLeaks massive Vault 7 data leak, a new critical remote code vulnerability affecting 318 Cisco Systems switches has…Read Article
Digital Psychology: Getting Into Your Customers’ Mind #SEMrushchatBecky Shindell Digital Psychology: Getting Into Your Customers’ Mind #SEMrushchat 98 Wow-Score The Wow-Score shows how engaging a blog post…Read Article
Germans worried hackers will target parliamentary electionsThe next German parliamentary elections are on September 24 and, while most are interested in whether Angela Merkel will still…Read Article
A digital marketing CEO’s prescription to cure advertising fraudChallenges around viewability, media metrics and transparency in the advertising inventory supply chain have festered for more than a decade,…Read Article
How to Use Network Data to Turn Bad Inputs into GoldIf you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes…Read Article
ANA calls for independent audits of ads in the ‘walled gardens’All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today issued…Read Article
Tips on Finding Website Optimization Opportunities for Your BusinessVahe Arabian Tips on Finding Website Optimization Opportunities for Your Business 40 Wow-Score The Wow-Score shows how engaging a blog…Read Article
Is the Mobile App Industry Dead? (Not Quite!)Jini Maxin Is the Mobile App Industry Dead? (Not Quite!) 62 Wow-Score The Wow-Score shows how engaging a blog post…Read Article
Mapping keywords to the buyer journey in SEOI often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to…Read Article
Gmail phishing scam fools even the tech-savviestCan you tell a legitimate email or website from a phishing attack? It’s great if you answered yes, but even…Read Article
Can Live Chat Option Really Increase Your E-commerce Store Sales?Liakat Hossain Can Live Chat Option Really Increase Your E-commerce Store Sales? 51 Wow-Score The Wow-Score shows how engaging a…Read Article
Wishbone hack leaks 2 million user records on the dark web, mostly of underage girlsAn unprotected MongoDB database left a vulnerability in Wishbone, a popular quiz application for youngsters that led to a massive…Read Article
Adblock Plus names independent Acceptable Ads CommitteeAdblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee (AAC)…Read Article
Two Russian FSB agents charged with hiring hackers to breach YahooTension between Russia and the US has intensified after a Northern District of California grand jury accused two Russian intelligence…Read Article
How Oui Shave Builds Community and Empowers CustomersFor years, Karen Young assumed the issues she had with shaving—the ingrown hairs, the razor burn, the itching—were exclusive to…Read Article
Publish or Perish: The New Digital Marketing MantraDan Curran Publish or Perish: The New Digital Marketing Mantra 50 Wow-Score The Wow-Score shows how engaging a blog post…Read Article
Man accuses Ethiopian officials of infecting him with FinSpy; US dismisses caseAn Ethiopian man living in asylum in the US since the early 90s wanted to file a civil lawsuit against…Read Article
7 questions your customers ask, and how your website must answerEvery visitor to your website has questions — lots of them. These questions must be answered before any visitor can…Read Article
US stations permanent attack drones in South KoreaNuclear and missile tests by North Korea in the Sea of Japan have prompted the US to permanently post attack…Read Article
How To Generate $18k Worth of Proposals From LinkedIn in 3 MonthsDeepak Shukla How To Generate $18k Worth of Proposals From LinkedIn in 3 Months 82 Wow-Score The Wow-Score shows how…Read Article
Featured Integrations: March 2017Small businesses have to stay on top of a lot of stuff, and many use several tools to keep things…Read Article
Recent Google Changes: SEO Tactics that Move the Needle in 2017 #semrushchatBecky Shindell Recent Google Changes: SEO Tactics that Move the Needle in 2017 #semrushchat 98 Wow-Score The Wow-Score shows how…Read Article
Marketers: Track emotions, not just numbersWhat’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks about what…Read Article
Apache vulnerability exposes Canadian government websites to hackersAn easily exploitable zero-day vulnerability in Apache Struts 2 forced the Canadian government to take offline the websites associated with…Read Article
Pi Day: The World‘s Top Pies by Search Volume [Infographic]Luke Harsel Pi Day: The World‘s Top Pies by Search Volume [Infographic] … Wow-Score collecting now The Wow-Score shows how…Read Article
100 billion IoT devices will generate $10 trillion by 2025The number of industries using IoT technology is growing, and their general lack of concern for security leaves corporate data…Read Article
GCHQ concerned Russian hackers will interfere with democracy in UKUK Government Communications Headquarters (GCHQ) is concerned British politics and democracy might be the next target of Russian-sponsored cyberattacks. Although…Read Article
Cutting-edge martech? 65% of brands have no plans to invest this yearMarketers know that change is coming, thanks to new technologies like machine learning and virtual reality. But in a recent…Read Article
Should PPC agencies be scared of automation?I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a…Read Article
4 Reasons Why Traffic Is Increasing But Not ConversionsChirag Rawal 4 Reasons Why Traffic Is Increasing But Not Conversions 40 Wow-Score The Wow-Score shows how engaging a blog…Read Article
5 CRO Barriers and How to Effectively Overcome ThemBirbahadur Singh Kathayat 5 CRO Barriers and How to Effectively Overcome Them 66 Wow-Score The Wow-Score shows how engaging a…Read Article
Russian hackers behind Verifone breach, sources sayVerifone, the largest payment processing company in the US, has been investigating a Jan. 23 network breach that may have…Read Article
Smaato launches ‘first Inventory Discovery’ feature for mobile advertisersMobile ad platform Smaato has launched what it describes as “the advertising industry’s first Inventory Discovery feature.” Part of the…Read Article
TeamViewer stopped working? Let me guess, your ISP is TalkTalk…If you have ever had to provide remote technical support to a less-nerdy friend or member of your family, you’ll…Read Article
How to avoid falling victim to ‘Nigerian princes’ in distressBy now, with technology completely dominating our lives, we’ve all probably received at least one email from a fake Nigerian…Read Article
Introducing Order NotificationsIf you sell stuff online, you know how important it is to provide your customers with a delightful, stress-free shopping…Read Article
Account-Based Marketing: Fad or Reality?Archana Dhankar Account-Based Marketing: Fad or Reality? 52 Wow-Score The Wow-Score shows how engaging a blog post is. It is…Read Article
A healthier, happier social presence: Tips for health care marketers in 2017The health care industry may be at the cutting edge of medical science, but it has faced unique challenges in…Read Article
HTTP vs HTTPS: How Security Affects Your SEOBrad Keys HTTP vs HTTPS: How Security Affects Your SEO 46 Wow-Score The Wow-Score shows how engaging a blog post…Read Article
How I Get Backlinks Using a Simple EmailMike Wood How I Get Backlinks Using a Simple Email 81 Wow-Score The Wow-Score shows how engaging a blog post…Read Article
Study: Google Home has more answers than Amazon EchoFresh off its recent voice search study, Stone Temple Consulting compared the relative accuracy of Google Home and Amazon Echo.…Read Article
Rewarding Customer Engagement With Pre-Built SegmentsWhen you’re a small business owner, embracing the unknown sometimes comes with the territory. But building a focused and effective…Read Article
How to Build a Web-Based Tool to Grow Your Email ListBill Widmer How to Build a Web-Based Tool to Grow Your Email List 100 Wow-Score The Wow-Score shows how engaging…Read Article
What’s a blockchain? And how could it change marketing & advertising?From Consensys’ white paper on blockchains While the jury is still out on Bitcoin’s contribution to civilization, the digital currency…Read Article
SEO & CRO: How to Convert the SEO Traffic #SEMrushchatBecky Shindell SEO & CRO: How to Convert the SEO Traffic #SEMrushchat 65 Wow-Score The Wow-Score shows how engaging a…Read Article
Playpen case dismissed; FBI unwilling to disclose hack methodsPlaypen, “the largest remaining known child pornography hidden service in the world” that exploited extreme child abuse, was shut down…Read Article
5 top hacks to step up your B2B content marketing strategy in 2017While content marketing has turned into one of the most widely embraced B2B approaches in recent years, its effects can…Read Article
Machine learning could help judges predict escape attempts, recidivismMachine learning principles can be applied to the internet of things and smart devices, like the Google car or fitness…Read Article
Machine learning could help judges’ predict escape attempts, recidivismMachine learning principles can be applied to the internet of things and smart devices, like the Google car or fitness…Read Article
Third party patch released for Microsoft zero-day that Google made publicBack in March 2016, Google security researchers found an exploitable vulnerability in Microsoft’s software that could allow a malicious hacker…Read Article
Google’s location tracking is better now than ever beforeIn April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As…Read Article
Business Beginner Tips: Improve Your Marketing Strategy with a WebsitePawan Kumar Business Beginner Tips: Improve Your Marketing Strategy with a Website 32 Wow-Score The Wow-Score shows how engaging a…Read Article
The 5 Step Process to Cybersecurity Keyword ResearchAmit Lavi The 5 Step Process to Cybersecurity Keyword Research 42 Wow-Score The Wow-Score shows how engaging a blog post…Read Article
Hacker breaches US VP Pence’s personal AOL account used for official affairsUS Vice President Mike Pence was hacked during his time as governor of Indiana, after he repeatedly used his personal…Read Article
29 vulnerabilities found in top-rated password managers for AndroidResearchers from the Fraunhofer Institute in Germany analyzed nine password managers for Android and found 29 “implementation flaws resulting in…Read Article
Facebook Messenger adds option for chat bots to avoid chattingConversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping…Read Article
Link Building for Your StartupMeri Chobanyan Link Building for Your Startup 54 Wow-Score The Wow-Score shows how engaging a blog post is. It is…Read Article
How to Write Blogs for Marketing (and Readers)Martin Woods How to Write Blogs for Marketing (and Readers) 69 Wow-Score The Wow-Score shows how engaging a blog post…Read Article
Getting Brave With Testing and Triggered AutomationThe pains of buying a used car need little introduction. There’s the trial of finding the right one, followed by…Read Article
Half of businesses still vulnerable to spam, phishing, IoT hacksThe Internet of Things is growing faster than ever and spreading to new segments and markets. Connected devices are now…Read Article
Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve toolsTwo months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad placement…Read Article
10 Headline Tips and Tests That Need to Leave Your BackburnerSergio Aicardi 10 Headline Tips and Tests That Need to Leave Your Backburner 54 Wow-Score The Wow-Score shows how engaging…Read Article